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Since we're all CEOs here, here's my 2 cents:
BMW is falling behind on electric production, The i Division hasn't released anything new or even shown a legit concept since the i3 and i8. It would be nice to see them come out with something like the polestar from Volvo.
Since test driving a model S a car like the 540i feels like an obsolete mode of transport, the cars are not even close when it come to technology.
As far as driving engagement I actually think bmw is doing good, b58 is winning awards, the M2 is holding the torch the M3 once held and the X3M40i is a great package
Running an auto company is tough but I'm sure they'll work through it with this guy or someone else.
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