Given the very nature of BMW's dynamics it is only fair that we instigate further creativity into our launch campaigns ,be it visual effects of the digital age or indeed the latest in camera technology.
Enter Pursuit Systems.
One item we have come very accustomed to is the computer controlled crane gyroscope camera that is attatched via a computer controlled crane mounted on a Porsche Cayenne Turbo.
Leaving the why use the competition? questions aside.
This latest technology is used especially in vehicle action scenes and indeed scenes from such blockbusters such as "Inception", "The Dark Knight" , Transformers 1&2 and its incoming sequel , Bourne films its use is in the evidence of the dynamic swooping vehicle driving scenes.
The Good thing about this technology is the camera can go up ,down , across , through , over and get close to the surface of the road as possible. The end result is such dynamic swooping shots that really reflect the potential of what car is being filmed.
Once we are happy with certain film shots we load them onto external hardrives and upload them on BMW's secure server right under enthusiasts noses. they evaluate them and make there own directions but so far no adjustments required - All they see are shots of the car driving with all ambient noise - wind , waves , sea birds , the engines of the multiple vehicles and the car itself not a very good mix.
Although a full shot includes for example a shot of the Helicam shooting from below (for example) the Coast Road in South Africa , until we communicate the car is in position , the car will speed off and the helicopter will follow. From this shot it arises from the cliffs below chasing the car on a curve , it will then follow the car as it negotiates its journey to the stopping point so the camera will shoot from above the car , beside the car , and shoot from the distance for that panoramic feel . we do these shots a few times covering from all angles. Again this is followed by the Pursuit gyrocam on the SUV , again at all angles although the promo lasts for about 3 minutes , over 20 hours of footage is collected from each shoot, It is then up to marketing to decide what shots will feature and show off the dynamic attributes of a new BMW.
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There is also reference to a 1er GT (neu) on page 11. ??
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Page 54.