|
I pulled the BMW car sales for 2018 and 2019 in the US. 4 series cars average about 25,000 sales per year. If they are targeting 20% of buyers, that means that the target for the new, ugly 4 series is 20% of 25,000 or a target audience of 5,000 potential buyers/lessees. These guys have to go to business school, or maybe elementary school for a refresh of arithmetic.
|