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It's basic supply and demand. BMWNA has no control on how much a dealer sells their cars for and that's why the sticker says MSRP. We're very fortunate that the majority of the dealers are sticking to the MSRP. BMW announced over a year ago that the 1M was going to be limited production car, so if you wanted one you shouldn't have waited. BMW reps are telling some dealers that they will likely receive an additional allocation towards the end of the year, so put down a deposit and get on a waiting list.
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