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Well of course the term "Sex sells" is still very much in fashion..
This is an interesting discussion and I would like to comment further when I am less busy (I am in Japan as MINI Clubman shoot has begun in Tokyo) - But in my approach when you see both driver and passenger smiling as they cruise in their new BMW I put it down to the fact that they love the handling and dynamic comfort and luxury of the BMW . Not because the driver thinks he is getting lucky after they reach their destination.
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