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Quote of the month from August '07 Roundel
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08-14-2007, 01:06 PM
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SCA
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Quote of the month from August '07 Roundel
Page 34
"The 1-Series is the purest BMW we have." BMW NA product planning manager Rich Btekus, on the marketing strategy to lure former American BMW owners back into the fold with the 1-Series.
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