Lexus Advantages from Lexus.com
http://www.lexus.com/models/comparison/is.html
Lexus IS350-----BMW 330i
MSRP*: $35,440-----$36,600
Base Engine Displacement: 3.5 liters-----3.0 liters
Horsepower: 306 hp @ 6400 rpm-----255 hp @ 6600 rpm
Torque: 277 ft-lbs. @ 4800 rpm-----220 ft-lbs. @ 2750 rpm
Spare: temporary steel-----Not Available
[Yeah because it has runflats!]
Upholstery Type: leather-----leatherette
[The Lexus' standard seats are leather trimmed, not leather, liars!]
Driver Seat Power Adjustable: 10-----8
Driver Seat Lumbar Support: Standard-----Optional
Driver Seat Ventilated: Optional-----Not Available
Rear Center Armrest: folding with storage and pass-thru-----folding
Power Steering: electric speed-proportional power steering -----speed-proportional power steering
[???]
Cruise Control on Steering Wheel: Standard-----Not Available
[It isn't?]
Transmission Control on Steering Wheel: Standard-----Not Available
Multi-function remote: hands-free multi-function remote with keyless ignition-----multi-function remote
Universal Remote Transmitter: Standard-----Optional
Auto-Dimming Rearview Mirror: electrochromatic-----electrochromatic - Optional
Memory Number of Drivers: 3 -Optional-----2
[The BMW has memory standard, but the Lexus has more optional, so Lexus has the advantage?]
Memory Passenger Seat: Optional-----Not Available
Memory Steering Wheel: Optional-----Not Available
Compass: Standard-----Optional
Electroluminescent Instrumentation: Standard-----Not Available
[???]
Pre-collision Safety System: Optional-----Not Available
[???]
Brakes - Front: ventilated disc 13.15 in. diameter 1.2 in. width-----ventilated disc 13 in. diameter .9 in. width
Knee airbags: dual front-----Not Available
Rear View Backup Camera: Optional-----Not Available
Parking Assist: front and rear parking sensors - Optional-----rear parking sensors - Optional
Anti-Theft Alarm System: remote anti-theft alarm system-----Not Available
[No alarm available on the BMW? Liars!]
Rolling Code Security: rolling code remote-----rolling code key
[???]
CD In-Dash: 6 CD player-----single CD player
[I like how I can put 6 CDs onto an MP3 CD and not have to worry about it shuffling through 6 CDs 
]
Stereo system-Watts: 194-----Not Available
[The BMW doesn't have watts, or they don't have the info yet? Doesn't matter, Lexus has the advantage, lol]
Antenna Type: element-----diversity
[uhm, Lexus wins?]
Premium Brand Speakers(Optional): Mark Levinson-----Not Available
[Oh so I guess since the BMW comes with the upgraded Logic-7 system standard then Lexus wins on their optional stereo system]
CD In-Dash: 6 CD player-----Not Available
[That's a little redundant, plus it is misleading because it makes it seem like the BMW doesn't have any CD player in dash]
Radio Data System: Available-----Not Available
Total Number of Speakers: 14-----Not Available
[Lexus wins because BMW doesn't have any speakers!]
Subwoofers: 1-----Not Available
[Obviosuly Lexus wins because if the BMW doesn't have any speakers, it doesn't have a sub!]
Watts: 300-----Not Available
[BMW doesn't have an optional system, so Lexus wins!]
Antenna Type: element-----Not Available
[BMW doesn't have an optional antenna, so Lexus wins again!]
Wireless Data Link for Navigation System: Bluetooth - Optional-----Not Available
[???]
These are the comparison features from lexus.com that stated
Lexus Advantage.
Now this really pisses me off, because they are such liars.
They claim they have an advantage on things that are preference,
or things that they say the BMW has optional, or unavailable when it actually has it.
A lot of the information is dead wrong, and they say they have an advantage.
I think it would be funny to go through everything and put a bmw logo next to everything where BMW has the advantage.