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I think that the 1er coupe presence at Frankfurt was certainly quite lackluster. To me that indicates even more that BMW AG is focusing the 1er coupe for the North American market. Sure they'll sell it in Europe too, but that's not its main market. Or even the reason for its existence. I think this could be confirmed if the 1er coupe presence at the LA show (in November?) is a bigger affair.

The plan I have heard is to introduce the Coupe alongside the Cabrio @ Detroit in January because this is closer to the launch date in North America .
The plan for LA is all about the M3.

Incidentally in the VIP room for BMW AG personell only. Alongside a production X6 there were two 1er Cabrio's and two 1er Coupe , The Cabrio's were in Cashmere Silver in 123d and a Sedona Red 135i M-sport. And the 123d Coupe in Sedona Red that debuted the day before.