this takes me back to the RPi scoop fiasco of 2008 on E90post.
$199 for a set of scoops and the basis of the price was "R&D cost $15000".
WTF are you doing for R&D for that much money, looking over aerodynamics... at NASA?
People need to think cheap overhead and sell cheap (with quality products of course). I realize the market equilibrium comes into effect but you can also sell MORE at a lower price which would net you the same earnings (theoretically).
Maybe they just don't have enough confidence in the fact they'll sell enough to turn a profit.
