View Single Post
      07-13-2011, 08:22 PM   #71
analogue
Second Lieutenant
United_States
247
Rep
298
Posts

Drives: 1M, iX
Join Date: Apr 2005
Location: WI

iTrader: (1)

Quote:
Originally Posted by ksak View Post
Instead, we have old farts with porches buying the 1m as a "winter" car and dealers trying to get 30k+ markup.
It is definitely an interesting optioning experiment for BMW.

Had they also offered DCT, I would assume the majority of cars would be ordered that way (just like the current M3). However, people are still hunting down this car with "only" 6MT and a limited color palette.

I feel like they thought limiting it to 6MT and a few colors would push a bunch of potential buyers over to the M3 - sort of a teaser that gets you interested in buying ///M, but you settle for the up-sell to M3 to get a car immediately with the paint and options you want.
Appreciate 0