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Base price of a 328i coupe is $35,300 USD
A 328i coupe with just Sport, Premium, and NAV comes in at $42,425 USD. (no metallic paint, either)
Base price of a 335i coupe starts at a paltry $40,800 USD.
A 335i with the same options is $47,325 USD.
So why would anyone in their right mind get the 328i over a base 335i? Because they feel they're getting more stuff even though it's $2,000 more. To get the same stuff in a 335i, they'd be paying over $5k more (which just happens to be the difference in the base pricing - but people tend to gloss over that for some reason)
The same will be apply to the 1-series. Figure base prices of $28-30k for the 128i and $33-35k for the 135i.
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