[Brookside]

Originally Posted by atr_hugo

BMW probably was pushing the much bolder X6 - I think they have more tied to that than the 1er. The coupe is merely an extension to the current line - and this is Frankfurt, DE not Frankfurt, KY so pricing is going to be assumed for the Euro market based on exisiting 1er prices and the rest of the lines sedans/coupe ratios. I wasn't surprised that the 128 wasn't there - it's a US market only vehicle. It's w-a-y too early to be talking pricing for the US market - we'll get the hints - but I do believe BMW sees this as a way of pulling in buyers of Japanese cars. That quote from the BMW exec was the money quote - the pricing was not the key but the target audience was.

Great observation Hugo. Completely agree, especially about Mr. D's "leaked" comments over price. That sort of foreplay I dig.
On the other hand I was wishing for a variety of colors and options...
a 1/2 dozen 1-ers on the showroom platforms..where was the 128? LeMans Blue? Alpine White?

GM is right...the money is the info.