[BForbes]

Originally Posted by ///Mangler

Make decisions based on performance not ///Marketing. They keep throwing in the E30 sentiment quotes. If they truly want to harken back to those emotions, they need to shelve all the bling. 19's? Quads? Bulge? CF interior bits?

T

Marketing is very much as important as Performance. What do you think actually moves these cars? Being super reliable? Cheap to run? Excellent MPG? Or is it the supple and ultra luxurious interiors? It is all about looks and performance. A modern M car has to look like an M car, period. Are you forgetting that people will be ponying up to pay for a car more than $20,000 more than a 128i. Paying big money for tiny car has always been a hard sell for the American market.