Since picking up my 1M I have talked to a lot of people who have never seen one. I can't recall seeing many where I live on Vancouver Island.
"What kind of BMW / M car is that?"
"Nice M1!"
"Very nice M2"
My favorite so far from another car enthusiast: "Is that a new car?"
Around here people just don't know what it is. As the OP said you have to get used to educating people on what it is.
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