BMW 1 Series Coupe Forum / 1 Series Convertible Forum (1M / tii / 135i / 128i / Coupe / Cabrio / Hatchback) (BMW E82 E88 128i 130i 135i) - View Single Post - new spyshot of 3-door 1-series

Brookside · 12-08-2006, 09:41 PM

From Scott27 over on GCZ.

"The 1er is in the unfortunate position on which it gets lambasted for it's appearance ,
But to the critics the BMW is officially a success in several markets BMW sell more 1er than the Mercedes A-Klasse and B-Klasse combined .
Now that the hard part is out of the way - establishing your product and it's position! Now it's time to play...

First up will be the 1er Sporthatch - Which you have seen fresh from it's shooting in Cape Town SA and Tokyo, Japan.
BMW aiming directly at the non-family perfromance hatch market . when I say non-family this demographic means to drivers with no families.
The 3dr is BMW's attack on the 3dr C-segment - Aiming at the standard versions and the range topping performance models .
To fire directly into the performance hatch segment BMW will equip the 1er with a Golf GT-i Challenging 120 Si utilising the engine found in the BMW 320Si ,
The 130i will sit at the top end of the range and will be offered as the current 5dr hatch in Sport and SE versions.
The big news will be the next incarnation of BMW's turbo engines a 125i .
BMW are wanting to keep the six-cylinder turbo engine away from entering below the 3er at first. A wait and see policy to see how the market reacts.

Next up will be the Cabrio using the proportions and style defined by the CS1 Concept car from 2002.
Using a Canvas roof this model will begin to make a case for the larger and more upmarket 3er Cabrio , In 2008 BMW will introduce a 2dr Coupe with prototypes hitting the street in January.
(which is currently expected to adopt a 2er badge with BMW wanting to recreate the passion the original 2002 brought to the masses -
So much so that BMW want to recreate the marketing of the 2002 such as in location and feel . BMW would like to see this car have the "MINI" effect for the BMW brand.
So revered especially in the US that to contradict popular myth of small cars that BMW will export the Coupe and Cabrio to the US Market.
With BMW seeing these two cars as having more of an effect in the US than the current 1er hatch."

12-08-2006, 09:41 PM	#4
Brookside Major 244 Rep 1,136 Posts Drives: 2016 228i M-Sport Join Date: Jan 2007 Location: KCMO iTrader: (0)	From *Scott27* over on GCZ. "The 1er is in the unfortunate position on which it gets lambasted for it's appearance , But to the critics the BMW is officially a success in several markets BMW sell more 1er than the Mercedes A-Klasse and B-Klasse combined . Now that the hard part is out of the way - establishing your product and it's position! Now it's time to play... First up will be the 1er Sporthatch - Which you have seen fresh from it's shooting in Cape Town SA and Tokyo, Japan. BMW aiming directly at the non-family perfromance hatch market . when I say non-family this demographic means to drivers with no families. The 3dr is BMW's attack on the 3dr C-segment - Aiming at the standard versions and the range topping performance models . To fire directly into the performance hatch segment BMW will equip the 1er with a Golf GT-i Challenging 120 Si utilising the engine found in the BMW 320Si , The 130i will sit at the top end of the range and will be offered as the current 5dr hatch in Sport and SE versions. The big news will be the next incarnation of BMW's turbo engines a 125i . BMW are wanting to keep the six-cylinder turbo engine away from entering below the 3er at first. A wait and see policy to see how the market reacts. Next up will be the Cabrio using the proportions and style defined by the CS1 Concept car from 2002. Using a Canvas roof this model will begin to make a case for the larger and more upmarket 3er Cabrio , In 2008 BMW will introduce a 2dr Coupe with prototypes hitting the street in January. (which is currently expected to adopt a 2er badge with BMW wanting to recreate the passion the original 2002 brought to the masses - So much so that BMW want to recreate the marketing of the 2002 such as in location and feel . BMW would like to see this car have the "MINI" effect for the BMW brand. So revered especially in the US that to contradict popular myth of small cars that BMW will export the Coupe and Cabrio to the US Market. With BMW seeing these two cars as having more of an effect in the US than the current 1er hatch."
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