Quote:
Originally Posted by roundel
Ford has tons of R&D $$$ not to mention resources up the wazoo to pull from to develop state of the art engine tech.
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So - how is it that Ford has not one car that is outstanding in any criteria
Sorry - but Ford was never (ok maybe 50 years ago) and is not a car company that defines the pace for the automotive industry.
Ford is in no way premium. That means Ford will never be in a position to earn really much money per car. And regarding their competition in the mass market they stand no chance against VW and Toyota...
And - regarding your reference to "BMW and economies of scale". Mass is not a guaranty for success. Look at GM - my goodness! Following your thinking, BMW had to be dead for decades now. Guess what: They are not - they are currently enhancing their sales volume by 15% and I suspect they will innovate the industry with their upcoming premium megacity vehicle.... something Ford has to run after then.....
