Quote:
Originally Posted by larryn
Another interesting note in the same article was Tom Purves' take on pricing on the 1er in the US marketplace. Purves stated "it would have a market [in the U.S.... but] the business case is the issue." There is mention of the unfavorable exchange rate and a quote from the magazine doing the interview (Automotove News): "Pricing isn't known, but the 1 Series will likely start below the 3 Series."
Hmmm. Interesting. I think there is worry about potential cannibalizing the 3 Series sales if priced too low, and not being able to sell the 1 Series if too high, plus they have to deal with a stronger Euro than Dollar...
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I think there is going to be a price bump on the 335i because of weak dollar and 135i will follow suit.