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View Poll Results: Would you buy a 135i at $37K? | |||
Buy a 135i at $37K | 19 | 23.17% | |
Buy a 335i | 13 | 15.85% | |
Buy a 128i | 16 | 19.51% | |
Buy something else | 34 | 41.46% | |
Voters: 82. You may not vote on this poll |
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08-01-2007, 01:11 PM | #23 |
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Somebody posted in another thread that we shouldn't be obsessing about the 135i's price, rather we should care about the weakening of the US Dollar.
This is exactly the reason why the strength of the US Dollar does not matter. What matters is what the competition is charging. If the G37c starts at 34,500, the 335i might have tough going of it, but if the 135i is priced more than the G37c, might as well call the game now, boys. |
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08-01-2007, 01:17 PM | #24 | |
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08-01-2007, 01:28 PM | #25 | |
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08-01-2007, 01:40 PM | #26 | |
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For sedans, it's a very different story. In June 2007, the 328i outsold the 335i nearly 4:1. Total sales were 4234 vs. 1333 respectively. YTD show their is a 4:1 ratio as well. It's hard to tell how that will translate to a new model though. Thought I'd post, since there was a guesstimate of sales between models. |
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08-01-2007, 02:08 PM | #27 |
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Even at $37k its still 4-5k cheaper than a similiarly equipped 335i. The performance will be in a class of its own, sure STi and EVO can keep up with several grand less, but at the end they're not really in the same demograhic as the 135i. (Nor do bmw want to compete in that market).
So far, I don't think there's a car in the Entry-lvl luxury sports car market that can match 135i's performance... Personally, I do not consider the new 3-er as "entry-level" since its gotten bigger/more luxuries/pricer thus closer to a 5-series (mid-level) in spirit. It really should've been named 4-series. |
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08-01-2007, 02:19 PM | #28 |
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08-01-2007, 04:07 PM | #30 |
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You're right in that in the end BMW just wants the sale, whether it's a 1er or a 3er. But given that they still have model quotas to meet, they will want to price their vehicles so that there are viable options within BMW and customers are not driven elsewhere.
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08-01-2007, 09:36 PM | #33 |
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Well good luck with that wish. It might happen, but unless you move overseas it's probably unlikely that the 1er hatches will be sold in the US. Frankly, a lot of us are just hoping to see the diesels and that won't happen until 2009 or 2010 if we're lucky. :iono:
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08-01-2007, 10:06 PM | #34 |
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I'll add this...
I read a comment in another thread that pointed out that a bunch of people here wouldnt consider the 128i if the 135i was overpriced. I guess, for me, I was on the borderline on the 128i/135i debate until I saw the official 135i. I sort of had the opinion that 230 horsepower would be plenty (and it still is for that matter...) and, at a cheaper price, it would be an easier financial decision. BUT, then a I saw the official 135i and decided that it looked so good and now that I have briefly driven a couple of 335is, have determined that I have to have this engine. For me, it is 135i or nothing. |
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08-01-2007, 10:16 PM | #35 | |
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08-01-2007, 11:04 PM | #36 | |
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08-01-2007, 11:07 PM | #37 |
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Guys it comes down to this, BMW know what the competition is selling and marketing their cars at. They follow the competitions cars sells and prices as much as their own or maybe even more. They would never sell 135i for more money than a competitors car that is supposed to be a match for a higher bimmer ( such as the 335i and G37). They know that if the 135i is priced more than a 335i competitor there going to end up with another 318ti on their hands and they don't wanna make the same mistake twice. They also know that if the car is priced to close to the G37(and the rest of competitors) they are going to loose a lot of customers who aren't car crazy like us on this form. So in reality the know they have give the 135i a really good price that will make people look alway from the other cars in the market. To put it simply they have to give a price that will make most people feel satisfied about buying it. And I mean most people, not just us ADDICTS.
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08-01-2007, 11:12 PM | #38 | |
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08-02-2007, 09:08 AM | #40 |
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08-02-2007, 09:23 AM | #41 |
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I guess that I could have been more specific. The "Other" option meant anything other than the previous 3 choices, which could be another BMW (used or new) or something from another company.
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08-02-2007, 09:45 AM | #42 |
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Soooo.... 41 out of 54 of 135i fanatics would pass on the 1er if it were $37. Pretty damning results so far, if you ask me.
So much for getting new market share, when that price would drive people from the marque. |
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08-02-2007, 10:05 AM | #43 | |
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...I wouldn't go to a G37 though... too heavy.
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08-02-2007, 10:16 AM | #44 |
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Unfortunately I don't think that BMW needs to sell a boatload of 135is for the 1er to be successful. I'm guessing that the 128i will outsell the 135i by a factor of 5-to-1 if not more. And since we don't have any performance reviews on the new coupes it's quite possible that the 128i will satisfy a lot of people once they actually drive one. The 135i might get you in the door, but if the price is a turnoff there's the 128i or a 3 series. Just my two cents. YMMV.
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