02-11-2011, 04:18 PM | #111 |
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I think its a marketing scheme. They want you to think that it is going to be limited and that you are purchasing a rare piece of automobile history. Smart on their part.
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02-11-2011, 06:18 PM | #112 |
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BMW's marketing strategy is smart if people don't become disillusioned with BMW because of the games they are playing. But I for one am already becoming disillusioned .
The slow unveiling did not bother me. It increased my anticipation. When I put my deposit down last year my dealer told me I would definately get one because they had lass than 10 deposits and are a high volume M dealer. Now my dealer tells me I will probably, but not definately get one and many of those who paid deposits probably will not. It is time for BMW to bite the bullet and inform those with deposits whether they will get one or not. I've been holding off on a new car purchase for months because I assumed I would get one. If I do not, I will never buy a BMW again. I do not blame my local dealer; they were in the dark as I was. |
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02-11-2011, 06:27 PM | #113 | |
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I agree it's frustrating waiting when you've got a deposit down, and waiting to know if you'll even get the car is even worse. BMW is running a business first and foremost though, and they are out to sell as many of these things as they can. Sure they'll piss some people off in doing so, but not so many that it won't be made up by the sales of the car. The hype is what got me to not even place a deposit, (I know, I know, it's refundable) but it certainly wouldn't keep me from buying BMW in the future. That's a little ridiculous. |
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02-11-2011, 08:01 PM | #114 | |
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02-12-2011, 10:01 AM | #115 |
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Again BMW is leveraging the Internet to their advantage by getting us to get this car at MSRP. How can we do the same to eliminate the information asimmetry? There has to be a way for us to team up and try to figure out true demand for this car. The deposit tread is a start but based on that one initial demand would be met in a couple of months. We have read the order bank is alreafy full, but what does that mean? C'mon if Egyptians could overthrow a 30 year regime leveraging social networking we can outsmart BMW's marketing guys...
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02-12-2011, 10:41 AM | #116 | |
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02-12-2011, 11:51 AM | #117 | |
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Let it go BMW. Just build them and "they" will come... |
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02-12-2011, 11:58 AM | #118 |
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At this point, good luck with even doing that. The dealership that I go to was charging a straightforward MSRP. Then BMW released the allocation numbers. Now it is $2500 over MSRP.
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02-12-2011, 12:01 PM | #119 |
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I don't think ALL dealerships are on the same page here. I think that is evident in all these threads on this forum, as well as contacting my local dealerships about this car..
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02-12-2011, 12:07 PM | #120 |
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That seems to be the only sure thing. Someone posted that a dealership wasn't going to allow preorders and make people buy the car first-come-first-served off the lot.
As much as I love the idea of this car, the more I becoming upset with BMW's handling and marketing of it. |
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02-12-2011, 12:41 PM | #121 |
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Just a few days after confirming my order with my dealer for MSRP, UK broker sites are offering the 1M as low as £36.5k, nearly 10% off MSRP.
Can't be that limited. |
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02-12-2011, 01:02 PM | #122 |
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The X1 has been far more popular than expected in Europe and they have actually pushed back the release date for the X1 in the US till later this fall/winter. I believe this is because they will be unable to fulfill the requirements of meeting the X1 demands for Europe and building the 1M at the same time. Once they start to meet all of the orders for the X1 in Europe they can then open production a bit more, however, they will most likely start building X1's for the US by then therefore never opening up enough production availability for the 1M. This is just a theory of mine that is based on the facts at hand.
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02-12-2011, 01:39 PM | #124 | |
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+1 plus the fact that the 1 coupe as never been a great volume seller in EU compaired to the hatchback. The 1M on the other hand is a big hit allready. That 's a fact! Last edited by Grey Dove; 02-12-2011 at 01:45 PM.. |
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02-12-2011, 01:45 PM | #125 |
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I really don't think that makes sense... The 1M has a higher price (and I'd have to assume higher profit margin) than any X1 or regular 1er. If they have to sacrifice production of any model they could be selling, I wouldn't think they'd pick the 1M.
Besides that, every dealer in my area has multiple 128s and 135s sitting on the lots right now... clearly they've got excess supply of those. There's some wiggle room in Liepzig, and I think we'll see they find a way to make as many 1Ms as they can sell. |
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02-12-2011, 02:20 PM | #126 |
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I think conclusions about the 1M's popularity still have to be reserved. The forum community is a small one. Hell, the cobalt ss turbo has a huge online community, but you don't see them selling off the shelves. So, I wouldn't say that the 1M being a hit is a fact at this point, despite the current order list.
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02-12-2011, 02:23 PM | #127 | |
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All just speculation though. |
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02-12-2011, 02:26 PM | #128 |
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Hmmm, think they'd let me order a 135 and then once production is scheduled, change the order to a 1M? (j/k, here, I'll do it for you.... )
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02-12-2011, 02:31 PM | #129 | |
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EU. It all as to do with less $$$$$$ for a M car (taxes you know!) OH sorry but cobalt ss turbo is a car i dont know, so is or was it for sale anywhere else than NA? I'm maining the 1M can bought almost everywhere. One thing i dont understand (ammongst many others prop.) is how do they allocate? Is it by population numbers? For ex. US 307 MLJN- +600 cars; Germany 86MLJN-+600 CARS; UK 65MLJN-+250 cars; Australia and Canada 32MLJN-+100 cars each? Ore are they using other ref. ? Last edited by Grey Dove; 02-13-2011 at 05:48 AM.. |
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02-13-2011, 08:18 AM | #130 |
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The guy who said "unlimited but hard to get" didn't read the marketing manual - you're only supposed to say the 'hard to get part', and keep the 'unlimited' to yourself
how badly do you want to buy something that is 'unlimited'? |
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02-13-2011, 09:50 AM | #131 | |
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If it was unlimited, then it wouldnt be that hard to get. Unless they plan on making a small production (limited), in which case it would be hard to get? Last edited by DiavelM3; 02-13-2011 at 10:11 AM.. |
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02-13-2011, 10:42 AM | #132 | |
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When they say the car is limited that means there exists a number X of cars (2'000 e.g.) and not one more. That's a quite strong commitment. What they're doing is a more indirect limitation using the production capacities. So yes, it's not limited but it is hard to get. There's nothing wrong with that statement. |
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