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      02-18-2019, 05:03 PM   #1
BM dnobagaV
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I think this is why BMW has increased the size of the kidney grills

I think it goes back to the Eurosafety regulation regarding a soft front impact area.

For F generation vehicles, they simply pulled the hood back & inserted more crunchable bumper in place. For the G generation, they haven't really put the hood back to where it was. Rather they just grossly increased the size of the grills.

Again, all blame goes to that government road safety regulation that has created a grill race-off. Correct me if I'm wrong here

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      02-18-2019, 05:27 PM   #2
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More powerful engines need more air to cool them.
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      02-18-2019, 06:30 PM   #3
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Bigger grilles from competitors mean bigger grilles from BMW.

Where one sheep leads, the others will follow.
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      02-18-2019, 06:34 PM   #4
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Quote:
Originally Posted by autoart View Post
More powerful engines need more air to cool them.
320i has same size grill as m3
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      02-18-2019, 07:12 PM   #5
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Plastic costs less than metal?
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      02-18-2019, 09:04 PM   #6
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The bmw electric cars have small grills, and other electrics don't have a grill at all, so not sure if it's because of impact area.
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      02-18-2019, 09:05 PM   #7
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One word...Chinese. They love big grills and that is BMW's biggest growth market.
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      02-18-2019, 10:42 PM   #8
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Quote:
Originally Posted by thebmw View Post
One word...Chinese. They love big grills and that is BMW's biggest growth market.
May I ask why you believe this because I don't know anyone in China that like big grills and I certainly don't.
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      02-18-2019, 10:57 PM   #9
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Quote:
Originally Posted by alphaod View Post
May I ask why you believe this because I don't know anyone in China that like big grills and I certainly don't.
This has been pretty widely published. You can do your own Google searches. Just because you and your friends don't like it doesn't mean you represent over a billion people. And quite frankly it really doesn't matter what the vast majority of people in China feel. The only thing that matters is what the very wealthy Chinese buyers who can afford these incredibly highly priced and tariffed BMWs feel.

Apparently they like big grills! Clearly BMWs market research team found that to be the case.
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      02-18-2019, 11:10 PM   #10
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Quote:
Originally Posted by BM dnobagaV View Post
I think it goes back to the Eurosafety regulation regarding a soft front impact area.
While it may be true to some degree, it doesn't explain the ridiculously large 7 Series and X7 grills.
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      02-19-2019, 12:53 PM   #11
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Quote:
Originally Posted by thebmw View Post
One word...Chinese. They love big grills and that is BMW's biggest growth market.
THIS.
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      02-19-2019, 01:42 PM   #12
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I don't see the link to pedestrian protection, and I'd need some convincing on a technical level. If there is such a connection, there must be far better ways to improve safety, without having such ridiculous and poorly proportioned grilles.
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      02-19-2019, 01:42 PM   #13
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its all safety regulations unfortunately. which is why i give BMW huge credit for keeping the M3s around 3500 pounds when everything else it competes with is nudging on 4000 lbs.
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      02-19-2019, 01:42 PM   #14
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OP maybe, but it's principally for the (fastest growing) chinese market, where brand recognition and the perceived value of said brand is considered in high regard in their culture - vehicle grilles are a brand's most easily visible brand identity

the chinese market is (and will continue) to influence car design until another market emerges with a greater buying potential
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