APEX Forged Wheels. It's Finally Happening...

[Expert@ApexWheels]

We’re excited to announce that we are working feverishly as we get ready to fully unveil our new line of forged wheels. We know many of you are shopping for wheels right now and you’d be pissed if you bought something else because you didn’t know these were coming. Teasers do suck, but they’re better than buyer’s remorse.

While you wait, post your questions and comments below. We’ll make sure to address them as a part of our release if we can’t answer them just yet.

[nachob]

Originally Posted by Expert@ApexRaceParts

More coming soon.

That's messed up! We're all New Suprad out! That's the wheel version of of the Supra debacle. Just throw us a pic or two like you did with SM10. Etc. I'm actually in the market. If they look good I'll wait for them or pre-order but that teaser is not going to hold me. Throw us a bone! Please!

[MightyMouseTech]

Aw come on!

They are forged, OK, we get it.

Hopefully you make a wheel that looks similar to the BMW 313's!!!!

[nachob]

Originally Posted by MightyMouseTech

Aw come on!

They are forged, OK, we get it.

Hopefully you make a wheel that looks similar to the BMW 313's!!!!

You mean the 513 right? 513 is awesome.

[MightyMouseTech]

Originally Posted by nachob

You mean the 513 right? 513 is awesome.

Nope. LOVE my 313's, just wish they were an inch wider like my APEX wheels.

[Esteban]

Originally Posted by MightyMouseTech

Nope. LOVE my 313's, just wish they were an inch wider like my APEX wheels.

Yep, love my 313s as well. Got some scratches on one of the fronts recently. Done by dealer. Bought a new one that the dealer reimbursed me for. Lucky it wasn't a rear because they are NLA. These are BMW Performance 313s and not the 313Ms. Last I checked the 313Ms front and rear were still available.

[nachob]

Originally Posted by Esteban

Yep, love my 313s as well. Got some scratches on one of the fronts recently. Done by dealer. Bought a new one that the dealer reimbursed me for. Lucky it wasn't a rear because they are NLA. These are BMW Performance 313s and not the 313Ms. Last I checked the 313Ms front and rear were still available.

Seriously APEX. I don't think this is a good campaign. Your SM10 one where you involved the community and asked about center caps etc. Was brilliant . It felt like you were in touch with us and trying to give us a product we wanted. This is old school 80s Infinit marketing and I wish you guys return to being the car peoples company and involve us again in the development of the product instead of just buzz. There are already other good forged wheel options. If you involve the community in the development you will make a bigger impact. Just 2 cents from a huge APEX fan.

[Expert@ApexWheels]

Originally Posted by nachob

That's messed up! We're all New Suprad out! That's the wheel version of of the Supra debacle. Just throw us a pic or two like you did with SM10. Etc. I'm actually in the market. If they look good I'll wait for them or pre-order but that teaser is not going to hold me. Throw us a bone! Please!

Originally Posted by nachob

Seriously APEX. I don't think this is a good campaign. Your SM10 one where you involved the community and asked about center caps etc. Was brilliant . It felt like you were in touch with us and trying to give us a product we wanted.

Thanks for the replies everyone. You both have valid points and I want to acknowledge that. We had to choose between waiting longer to reveal it when we can really do justice to the new line, or giving people a little heads up that it's coming but not be able to reveal everything.

Historically, when we release something new, recent customers get upset that we didn't give them a heads-up. They wish they could have purchased the new thing instead. Additionally, there are many people out there right now that are buying forged wheels from other brands that would have held off a bit if they knew we were about to offer a forged option too.

Giving a teaser of what's coming soon gives those people the chance to hold back and wait for more info before they buy something else and regret it. The flipside of that coin is leaving people wanting more info. We believe it's way worse to have serious buyers remorse than the pain of having to wait to see more, so we made our choice.

Originally Posted by nachob

This is old school 80s Infinit marketing and I wish you guys return to being the car peoples company and involve us again in the development of the product instead of just buzz. There are already other good forged wheel options. If you involve the community in the development you will make a bigger impact. Just 2 cents from a huge APEX fan.

I want to address this concern on its own, as community involvement and feedback has always been a huge core value of our brand for the last 10+ years. This is not at all a blind release based on what we think you want. We've conducted surveys on every BMW (and a few other brands) forum you can think of to determine exactly what was most important to people like you and me.

We will be releasing more information very soon once things are finalized, and we promise you it will be worth the wait.

--Dylan