1er coupe U.S. price point???

[krassanova]

Originally Posted by spinzero

Here's the thing. If the price diffference between a 128i and a M sports 135i is less than $6K, then I will just overspend a little and get the 135i. Also, if the price difference between a 128i and a 328 sedan is less than $4K, and the weight difference less than 200lbs, I will just get the 328i sedan. Others might not feel this way, but especially since the 1 coupe does not look significantly better than a 3 sedan in my eyes, it's a no brainer for me.

If that's really how you view it, and MSRP breaks down this way, then you should definitely get the sedan. It has been out the longest, and you should be able to get an excellent deal on the sedan when the 1 coupe arrives. Just tell the salesman that you would really like a strangely configured 1 coupe that he would have to order or dealer trade. that's a perfect setup for getting an agressive deal for a sedan he has on the lot. Later, you can laugh as you drive your new BMW to the bank.

[dmboone25]

Saw my sales manager at my BMW dealer yesterday--we started talking about the soon to be here 1er. We were both commenting that we liked the looks of it, and got around to price speculation. He said the rumors are $27-28K for the 128i and $35-36K for the 135i. He was pretty close in the past, when we were talking price on the E92, which I ended up buying. Sounds about right to me, but who knows?

[alex2364]

I saw something on e90post saying that there will be significant price increases for the 3 series for 2008 because of the weak US dollar vs. Euro. If that's the case, it would explain why 1 series will more than expected.

[Séve]

Originally Posted by alex2364

I saw something on e90post saying that there will be significant price increases for the 3 series for 2008 because of the weak US dollar vs. Euro. If that's the case, it would explain why 1 series will more than expected.

Weak dollar or not, I can't see many people paying 31k for a base 128i. Then again, what do I know? I'm just a country boy from Alabama.

BMW has a major hit on their hands -- an amazing car with virtually no competition. All they have to do is price it right; that's the only thing that could prevent this car from selling like crazy. If it's priced too high, then it's doomed, and deservedly so, to fail.

I am still holding out hope for the 135i at 32K-35k, though.

[Propagator]

Originally Posted by krassanova

If that's really how you view it, and MSRP breaks down this way, then you should definitely get the sedan. It has been out the longest, and you should be able to get an excellent deal on the sedan when the 1 coupe arrives. Just tell the salesman that you would really like a strangely configured 1 coupe that he would have to order or dealer trade. that's a perfect setup for getting an agressive deal for a sedan he has on the lot. Later, you can laugh as you drive your new BMW to the bank.

Yup, with our first child on its way, the bloated 3 series is looking more and more like the right choice. That is unless the 1 is significantly cheaper and/or lighter. Now we are pretty sure the latter is not the case. But I'm still hoping that BMW will price this thing right and keep it attractive to me.

[eMINI]

Originally Posted by spinzero

Yup, with our first child on its way, the bloated 3 series is looking more and more like the right choice. That is unless the 1 is significantly cheaper and/or lighter. Now we are pretty sure the latter is not the case. But I'm still hoping that BMW will price this thing right and keep it attractive to me.

Or, from a different point of view, the car I have is looking more and more like the right choice. That is unless the 1 is significantly cheaper (than rumored above) and/or lighter. Now we are pretty sure the latter is not the case. But I'm still hoping that BMW will price this thing right and keep it attractive to me.

[Deutsch]

If BMW is smart they'd bring production for the 1er coupe stateside to Spartansburg, SC-which is technically feasible. I'm positive that would help keep price down, some how.

Prices going up on the 3er? Well that would probably be the rest of the BMW range as well. HUGE BUMMER for the not so exec. status individuals.

[MontegoTwinTurbo]

Originally Posted by Séve

I am still holding out hope for the 135i at 32K-35k, though.

Me too brother, i cant afford more than 35k. My dads taking euro delivery of his 335i and that thing cost a pretty penny. I want the same badass motor at a price i can afford. If BMW doesnt come through then ill just pick up one of the new G8's pontiac is bringing over from the land of OZ

[Tijuana]

$37k is not a compelling value for the 135i (for me). The jump from 35k to 37k is huge.

[Drillslinger]

Yeah, at 37k I'd still be tempted, but at 35k I'd be sure

[SCA]

Originally Posted by Deutsch

If BMW is smart they'd bring production for the 1er coupe stateside to Spartansburg, SC-which is technically feasible. I'm positive that would help keep price down, some how.

Possibly so... Trust me though, you do not want the 128/135i to be built in Greer. They are experiencing plenty of QC problems with the new X5. I have heard some interesting stories.


BTW, I agree that @ $37k I would not buy a 135, but @ $32-35k I'd would be highly interested if it performs like BMW says it does.

[ssam]

There is no doubt the 135i will be very expensive.....it is clearly a high performance model....almost a Mini M car....(Brenbo brakes...M package...etc...)
My guess is 128i around 35.000$ Cdn and 135i around 45.000$Cdn

One should look against which car the 1 serie will have to compete:

here in canada for the 128:
1-Audi A3 2.0T 200hp 33.800$cdn
2-Volvo T5 218hp 31995$cdn
3-Mercedes B200 turbo 200hp 35400$cdn
4-323i 200hp 35600$cdn
5-328isedan 41000$cdn
6-328icoupé 43600$cdn

For the 135i:
1-Audi A3 3.2 Quattro Sline Stronic 250hp 45690$cdn (a fiasco.....no one is buynig it too expensive)
2-335i sedan 49900$cdn
3-335i coupé 51600$cdn

[atr_hugo]

My guess - good for absolutely nothing - is that the base 135i will come in at $34,995 (or about 82% of a 335i equipped with sport package).

[Genericuser1]

It would be very foolish for BMW to price it that high. I’d just move on to the plethora of competition coming out at the same timeframe. Camaro, Evo sedan or sportback, G37, etc… Or a used 335 even.

[Drillslinger]

Actually, a base of 35k makes sense to me. The 135 is going to come decently loaded as std :iono: Of course, once you add I-Drive/Nav, leather, etc. the $$$ heads north "at a medium pace".

[eMINI]

Originally Posted by Design1stCode2nd

It would be very foolish for BMW to price it that high. I’d just move on to the plethora of competition coming out at the same timeframe. Camaro, Evo sedan or sportback, G37, etc… Or a used 335 even.

I hope they hear you. It's a buyer's market right now, and I know they want to pull in new BMW owners. That's a big part of what this car's all about.

[kindtree]

This car's HP and size suggest competition against the EVO/STi crowd. "Image" would suggest BMW could command a lot more, and I don't think they're wooried too much about prospective 1 buyers and STi buyers being the same demographic. They could quite possibly be their own worst enemy here, stepping on their own feet. They need to not undercut the 335i too much, but they also can't price it too close. As for the 128i, they could make bank if they price it competitively with comparable cars from elsewhere.

I'm no businessman, but I wouldn't doubt the 128i will be priced to move, and the 135i (as evidenced by all the gimmes on the base model) will pull a premium. The $25k base mentioned in C&D seems ridiculously low, but I think BMW sees an opportunity to sell a lot of cars.

My final guesses:

128i $27k
135i $35k

Now, whether or not they are going to throw in all those "extras" mentioned in the press release, we don't know for sure. Some of the spy shots suggest otherwise. That will determine where the 135i will sit.

And what about a good condition E46 M3 vs a 135i? Wouldn't those be 2 good cars to compare?

[SCA]

I recently heard that there is a good possibility that the US will see a substantial price increase for the 2008 MY, especially on the 3-Series.


Just an FYI, but in 2004 BMW NA had the X3 priced wrong and later reduced it because of slow sales.

[Deutsch]

Originally Posted by TheUltimateDriver

I recently heard that there is a good possibility that the US will see a substantial price increase for the 2008 MY, especially on the 3-Series..

That's in discussion over @ both E90Post and Bimmerfest. Good news is tha the Euro can't do much more damage, bad news is that the dollar can only get weaker. These cars really don't need to get any more expensive, that's for sure.

[SCA]

Originally Posted by Deutsch

These cars really don't need to get any more expensive, that's for sure.

No doubt! I suppose if they increase the MSRP on the 3-Series then it could help the resale for current E90/E91/E92/E93 owners.

[Genericuser1]

When I shop for a car it isn't based on brand its based on price and performance. I'll have a ton of options when I come due for my next car both new and used and I'll weigh them all. While I really enjoy the BMW's I've driven I've enjoyed alot of others as well. In the end I'll take what I like best and can afford whether it's a Chevy, Mazda, BMW, Audi or whatever.

As it stands now the 135i is just a small notch down on my list from a 400+hp Camaro Convertible. If they price it about 34k and after a couple years it can be had for close to invoice I will be most interested. (I won't pay MSRP for anything).

I'm just thankful there will be alot of options soon. Wasn't much to pick from when I got my last few cars. Well not much if you need 4 useable seats.

Loved to have a Z4. so sweet.

[audisp0rta4]

From what I read, they said HID's will be standard. I'm hoping they continue to allow you to break up the options. If so, I would like a 135i sport with navi, bluetooth, iPOD, SIRIUS and thats it! I also don't expect to pay less than 37k for all of that, although I would love to!!