1M Production Will Be "Unlimited But Hard To Get"

[southlight]

BIMMERPOST NEWS

"Unlimited But Hard To Get" - 1M Availability

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We bring an update on the ongoing saga surrounding 1M availability/production figures. Since the 1M was first announced, BMW USA had stated that the 1M will be available 'in limited quantities', which prompted rampant rumor and speculation. We have recently received some clarification from BMW North America on the matter.

The official word from BMWNA currently on the 1M availability is that it will be "unlimited but hard to get." We can confirm that the reason for this is due to the production capacity at the Leipzig plant, which will be building three very popular cars - X1, 1-series Coupe and Convertible, and the 1M beginning this spring. BMW Leipzig plant simply can't build hundreds of cars per day and is limited by its production capacity.

Here's the silver lining per BMWNA: There's no formal production limit on the 1M and BMW will try to build as many cars as the market demands. Some people will have to wait a few months to get their 1M, but if they can wait, there should be enough.

Finally, there's no decision made yet if the 1-Series M Coupe will be produced beyond 2011.

[positiveions]

"unlimited but hard to get" what a contradictory statement. pfffff

[uhn2000]

Basically there will be a waiting list.

[Augenbrauezug]

Woo! Now we can all cut our Valium dose in half.

[Drillslinger]

Thanks for the update South... and here's where I insert my customary "What about Military Sales?" question

[esqu1re]

Originally Posted by eatrach73

"unlimited but hard to get" what a contradictory statement. pfffff

I read it as saying "even if there are 15,000 orders in 2011, they'll get fulfilled...one day." No cutoff.

[dmboone25]

Originally Posted by esqu1re

I read it as saying "even if there are 15,000 orders in 2011, they'll get fulfilled...one day." No cutoff.

I bet you are right...if it is a hit, they will keep making them...

The car doesn't cost enough to make it a high profit-limited production situation...

[ssabripo]

likely a big waiting list, a la e46 M3 when it first arrived.

[fueledbymetal]

Originally Posted by esqu1re

I read it as saying "even if there are 15,000 orders in 2011, they'll get fulfilled...one day." No cutoff.

I think that's a little optimistic. I read it as they'll make as many as they can until the end of the production year. If there are more 1M orders than 1 series orders, shifting production mix to more 1M's appears to me to be the only thing they can do.

I work with a bunch of car enthusiests and most of them weren't aware of this car until I mentioned it, so demand will only grow once the magazines start reviewing these more extensively and more press gets out. That's when the limit will likely be below total demand.

[ES BMW]

I'm sure they'll consider adding a 3rd shift at the factory if these orders keep piling in. The longer people are made to wait, the more likelihood that a customer might lose interest and go somewhere else. We've already seen a few that were interested in the 1M jump ship to a different brand.

[Vertigo//SD]

Originally Posted by ssabripo

likely a big waiting list, a la e46 M3 when it first arrived.

I had to wait until 2003.5 to get mine.

[Impervious]

I hope it doesn't undercut M3 sales so bad that they start getting scared of what they've created...

[Evolution_GT]

Good... I'm in no rush... as long as I'm able to order one sometime nearing 2012 that's legit... (pending CDN pricing releases)

[BimmerMat135]

Nice way to say : We will sell a pseudo m over the msrp.

[Augenbrauezug]

Originally Posted by Impervious

I hope it doesn't undercut M3 sales so bad that they start getting scared of what they've created...

I doubt this will happen. M3 is offered in coupe, sedan, and vert making it much more practical and appealing to most. Also HP sells more cars. Besides I've heard from plenty of people that they don't like the looks of the 1 series and 1 series are still pretty rare cars despite them being a great bargain considering the production quality and performance.

Besides the e9x M3 seems to be on it's way out as the new M lineup is being created.

Us 1Addicts and 'small' car M enthusiasts are still a minority which is easy to lose sight of when frequenting these forums.

That being said, if the 1m was the same price as the m3 coupe sedan and vert, I'd still choose the 1m over the m3.

[11N55]

I believe that if sales do well they will continue to build it but I am just not certain because of the new laws coming in to effect...

[ES BMW]

The production line needs to switch over to build the new F20 chassis and this is when the E82 production stops. This should include the 1M.

[PcM3]

This Makes Me So Happy

[Dackelone]

I have been corresponding with the Leipzig factory about a tour of the factory. I also asked them IF I could take some side by side pictures of ALL THREE 1M colors. They said nein! I specifically asked them about limited production. I got no answer about that. They did tell me I am welcome to come for a visit of the factory. But they can not even garranty that I will see any 1M's being built - IF and when I come! WTF!?!?

IF these 1M's are selling like hotcakes... one would think the factory would be cranking them out day and night! I think the X1 will be getting the priority at the factory - and IF they can build a few 1M's fine.

The time clock is ticking and I really think after Nov/Dec 2011 the 1M production will end. M3 production then will end a few months later. And by then BMW will be building X3M's to compete with the upcoming Audi Q5S and Q5RS.

Dackel

[py0413]

Every time when there is a hyper car to launch, we hear this all the time. I was told to put $20000 deposit and wait 2.5 years if I wanted a GTR and was told I needed to wait for nearly 3 years for an SLS AMG. Same similar story to the R8. Guess what, I always get phone calls from sales every shortly after visiting those dealership and telling me the vehicle I was looking for "suddenly" becomes available. LOL!

[fuzzy_dunlop]

Next time I want to buy a car such as this one, I will not read blogs and forums everyday. I will only read "official" statements. Actually, I can't even say that because the official quote is a contradiction.

So, next time, having amassed my fortune, I will pay someone to acquire my unlimitedly limited car while I use my new-found free-time searching for porns.

[skyphab]

One of my primary questions here is: Will the production of the 1M end in Dec 2011? I think that's the key point to all that limitation stuff. We know it's only produced in Leipzig with a limited capacity. So how long will they keep up doing it?

Edit: Ohw, didn't read the last sentence about the production thoughts of 2011.

Originally Posted by fuzzy_dunlop

Next time I want to buy a car such as this one, I will not read blogs and forums everyday. I will only read "official" statements. Actually, I can't even say that because the official quote is a contradiction.

So, next time, having amassed my fortune, I will pay someone to acquire my unlimitedly limited car while I use my new-found free-time searching for porns.

A production is always naturally limited. If orders exceed the production capacity you'll get a limitation. That's what BMWNA is trying to say.

If production really will stop in Dec 2011 and we speak of 60 cars/month for the US market, there will be no more than 600 cars in the US. Not limited, but yes: limited