"Love the colour!"

SimonB · 09-22-2008, 08:25 AM

Hi guys,

Every person that's seen the wheels since I got it have said, without exception, "love the colour". So, does anyone have any ideas as to why BMW have discontinued Sparkling Graphite Metallic (SGM)?

I've seen the theories in the other areas of the BBS (oops, showing my age there), just interested in the Aussie view.

BTW: I love it too!

123D-M · 09-22-2008, 08:36 AM

Dunno. Was really popular in the US and Europe as well. I prefer SGM to the Space Grey myself. Someone in Marketing playing God I suspect

GigEm93 · 09-22-2008, 10:38 AM

Other models are still available in SGM, yes? I could see it if the color was really EOL'd across the brand, but it sounds like they just quit offering it on the 1.

RobLS · 09-22-2008, 10:53 AM

They are making SGM more exclusive. It will be dropped from 3's as well.

adrean8j · 09-22-2008, 11:31 AM

I read somewhere that they may be reserving it for M vehicles. Whatever the case it makes my Year 1 One even more exclusive than before!

nordique14 · 09-22-2008, 12:54 PM

Quote:

Originally Posted by adrean8j

I read somewhere that they may be reserving it for M vehicles. Whatever the case it makes my Year 1 One even more exclusive than before!

I checked all the M cars (in the US) for 2009 and none have SGM. The color is just no longer available on any BMW.

adrean8j · 09-22-2008, 01:19 PM

Well my other guess would be its a cost-cutting move since it was a complicated type of color and therefore more expensive to use. When I got my peformance skirts and spoiler painted it took them longer than usual because the paint was so difficult to color match.

earlyMLC · 09-22-2008, 04:48 PM

I remember seeing somewhere a translation of a german article that claimed environmental side effects of the production and application of SGM blah blah blah ,...

My dealer also claims that all 'non-core' colours are retired according to schedule regardless of their popularity to make sure that new models do not look 'old'

I'm so glad I got my 135i vert in SGM. Black would have been my only other choice.

My two cents

AussieRacer · 09-22-2008, 05:06 PM

Because it looks crappy when dirty?!?!? At that is my experience. :wink:

Wraith · 09-22-2008, 09:44 PM

Quote:

Originally Posted by SimonB

Hi guys,

Every person that's seen the wheels since I got it have said, without exception, "love the colour". So, does anyone have any ideas as to why BMW have discontinued Sparkling Graphite Metallic (SGM)?

I've seen the theories in the other areas of the BBS (oops, showing my age there), just interested in the Aussie view.

BTW: I love it too!

Good question - have you tried asking BMW themselves ???

I do know that manufacturers discontinue and re-introduce for their own marketing reasons, very popular or very well selling colours...and they will discontinue a very poor selling colour.

Was the SGM a good seller to begin with ???

If not, that may very well be the reason :iono:

09-22-2008, 08:25 AM	#1
SimonB 135 to 335 M Sport to X3 30d M Sport 164 Rep 1,788 Posts Drives: 2018 X3 30d, optioned up! Join Date: May 2008 Location: Perth, Western Australia iTrader: (0)	"Love the colour!" - Why discontinued? Hi guys, Every person that's seen the wheels since I got it have said, without exception, "love the colour". So, does anyone have any ideas as to why BMW have discontinued Sparkling Graphite Metallic (SGM)? I've seen the theories in the other areas of the BBS (oops, showing my age there), just interested in the Aussie view. BTW: I love it too! __________________ 2018 X3 30d, Carbon Black Metallic, M Sport Package, Panorama glass sunroof, Lumbar support, Instrument panel in Sensatec, Ambient Lightning, Harmon Kardon Surround Sound , Dynamic Damper Control
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09-22-2008, 08:36 AM	#2
123D-M Captain 32 Rep 930 Posts Drives: BMW 123d M-Sport Coupe Join Date: Jul 2008 Location: Madrid, Spain iTrader: (0) Garage List 1965 Citroen DS19 P ... [0.00] 2009 123D M-Sport C ... [10.00] 2009 Mazda6 [0.00]	Dunno. Was really popular in the US and Europe as well. I prefer SGM to the Space Grey myself. Someone in Marketing playing God I suspect __________________ 2009 123D Coupe \| Sedona Red \| Black Boston Leather \| Brushed Aluminium Trim \| Tinted Windows \| M-Sport Package \| 6M \| Comfort Access \| Heated Seats \| Navigation \| Park Distance Front & Rear \| USB \| Bluetooth \| Voice Control \| Efficient Dynamics \| Rain & Light Sensors \| Xenon Lights My blog: http://urbanemusings.wordpress.com/
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09-22-2008, 10:38 AM	#3
GigEm93 1derful 1 Rep 172 Posts Drives: SGM 135 Join Date: Jul 2008 Location: Texas iTrader: (0)	Other models are still available in SGM, yes? I could see it if the color was really EOL'd across the brand, but it sounds like they just quit offering it on the 1. __________________ "The fact of the matter is this. The 135 coupé is the best car BMW makes." - Jeremy Clarkson
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09-22-2008, 10:53 AM	#4
RobLS Major 29 Rep 1,193 Posts Drives: M3 Coupe Join Date: Aug 2007 Location: Near Perpetual Rain iTrader: (0)	They are making SGM more exclusive. It will be dropped from 3's as well.
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09-22-2008, 04:48 PM	#8
earlyMLC Private 2 Rep 58 Posts Drives: Join Date: Aug 2008 iTrader: (0)	I remember seeing somewhere a translation of a german article that claimed environmental side effects of the production and application of SGM blah blah blah ,... My dealer also claims that all 'non-core' colours are retired according to schedule regardless of their popularity to make sure that new models do not look 'old' I'm so glad I got my 135i vert in SGM. Black would have been my only other choice. My two cents
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09-22-2008, 05:06 PM	#9
AussieRacer Major 24 Rep 1,058 Posts Drives: 2008 135i Join Date: Apr 2008 Location: Aust iTrader: (0)	Because it looks crappy when dirty?!?!? At that is my experience. :wink: __________________ Current: 135i Auto, Le Mans Blue - w/ Bridgestone RE-11 rears, GP Thunder 7500k angels, & "golf tee" mod plus a few M3 suspension bits and pieces...
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