My Foretelling on the 1 series price.

atr_hugo · 10-01-2007, 07:07 AM

Quote:

Originally Posted by ichiban

i think the 135i will do well regardless of the pricing (long as it's reasonable compared to 238s) cause it's in a category of it's own as far as size and power. And as for a 128i, i can't really tell how this will go as this is a brand new section for NA BMW, and there's already a lot of competition in this category. And most people that are conservative enough to get the 128 instead of the 135i probably will be looking for more room than the 128.

ichiban - I think you nailed it - the 128i will be very price sensitive the 135i less so.

ShifterKart · 10-01-2007, 02:42 PM

128i - $26,000
135i - $31,000

Just my opinion but it does give some respectable differentiation from the 3 series and below the IS and G.

MikeT · 10-01-2007, 03:05 PM

Quote:

Originally Posted by Shifter Kart

128i - $26,000
135i - $31,000

Can I have some of what you guys are smoking?

With the U.S. dollar making new lows daily against the Euro, there is no way in hell that these cars are going to be that cheap.

ShifterKart · 10-01-2007, 03:53 PM

Quote:

Originally Posted by MikeT

Can I have some of what you guys are smoking?

With the U.S. dollar making new lows daily against the Euro, there is no way in hell that these cars are going to be that cheap.

I may be wrong, time will tell. I remember this discussion on the 335 some time ago. Everyone predicted 45-46k while I said just below $40,000. Hmmm, guess I was right on that one. What I don't understand is how every time a new BMW comes out everyones prediction is inflated and the car cannot be sold for less?

BMW NA understands these cars must be competitive with the market (other imports, domestic, etc), and large companies are pretty good at hedging risks associated with currencies and markets.

TESLAASTRO · 10-01-2007, 04:39 PM

I wish 31k for the 135....that would be awesome.....no need to factory order....I'll take mine right off the lot.....

MikeT · 10-01-2007, 08:08 PM

Today's Wall Street Journal has a piece about the effects the weak dollar is having on European car prices.
http://online.wsj.com/article/SB1191...oo_hs&ru=yahoo

dna550 · 10-01-2007, 10:07 PM

Good Find and Post, Mike. Thanks.

Quote:

Originally Posted by MikeT

Today's Wall Street Journal has a piece about the effects the weak dollar is having on European car prices.
http://online.wsj.com/article/SB1191...oo_hs&ru=yahoo

Pretender · 10-01-2007, 11:05 PM

Whatever it is, the price for 135 gotta be below $34k or the sale will shift to G37. I thought $27k for 128 and $33k for 135 are the fair prices. The 328 and 335 price different ~$6.5k too.

kurichan · 10-02-2007, 12:09 AM

Quote:

Originally Posted by ichiban

i think the 135i will do well regardless of the pricing (long as it's reasonable compared to 238s) cause it's in a category of it's own as far as size and power.

What does "do well" mean?

ichiban · 10-02-2007, 01:25 AM

as in selling units. Since there are no real competitions for it atm, but there's already rumors about lexus and other competition surfacing.

1ster · 10-02-2007, 07:12 AM

Quote:

Originally Posted by Shifter Kart

128i - $26,000
135i - $31,000

Just my opinion but it does give some respectable differentiation from the 3 series and below the IS and G.

How else can I say this? The 135i will not be priced below the VW R32.

gbent · 10-02-2007, 09:50 AM

Quote:

Originally Posted by 1ster

How else can I say this? The 135i will not be priced below the VW R32.

I keep seeing this comparison with the R32, but frankly
I can't see why?

The R32 is sold in limited numbers in this country & it has AWD. Niether of these items apply to the 135i, and they are both things that tend to drive up the price of any vehicle. If anything I think the pricing of the R32 helps to support the $31000 +/- pricing on the 135i. This is exactly the part of the market that BMW is trying to capture in the US, so I don't see how they are going to acomplish this by offering less car for more money.

The BMWCCA/Roundel is usually very acurate with their estimates on these issues & $31000 is the figure they have mentioned in their write-ups.
Time will tell, but $35/36k without leather and a few other goodies is not going to make much of a dent in the car market IMHO.

joelk · 10-02-2007, 11:22 AM

not trying to say the 135i and the G8 are equivalent but we have another price-point out today:

Quote:

Today in New York during what we believed would be a mundane media event, General Motors dropped a mini-bomb on us when it announced pricing for its highly anticipated rear-wheel-drive Pontiac G8 sedan. The V6 model will arrive with a base price of $27,595, while the G8 GT with a V8 will begin at $29,995.

http://www.autoblog.com/

ppDoc · 10-02-2007, 11:33 AM

Quote:

Originally Posted by gbent

Time will tell, but $35/36k without leather and a few other goodies is not going to make much of a dent in the car market IMHO.

the 135i may come with leather std. but if it doesn't i'm afraid that u might be right

1ster · 10-03-2007, 11:16 PM

Quote:

Originally Posted by gbent

This is exactly the part of the market that BMW is trying to capture in the US, so I don't see how they are going to acomplish this by offering less car for more money.

How about 50 hp, much better brakes, and a white/blue roundel on the trunk? The fact that the 135i doesn't have AWD hardly makes it "less car" than the R32.

gbent · 10-04-2007, 08:44 AM

Quote:

Originally Posted by 1ster

How about 50 hp, much better brakes, and a white/blue roundel on the trunk? The fact that the 135i doesn't have AWD hardly makes it "less car" than the R32.

I think a lot of you really place a premium on that blue/white roundel on the trunk.

Don't misunderstand me. I want a 135i as bad as anyone on this forum, but if BMW, and any of you on here think that people are going to walk right past the R32/Evo/WTI and plunk down an extra $3/4k for the privilige of having that roundel on their trunk lid, you're crazy!

TESLAASTRO · 10-04-2007, 12:27 PM

new R32 at 33k base price point is underwhelming.....much slower than I thought......you can get a fully loaded GTI for like $27,500, IMO a much better deal....

never heard the beloved BMW logo referred to as a roundel.....I like to think of it as a white prop in a blue sky....

kurichan · 10-05-2007, 01:06 AM

Quote:

Originally Posted by gbent

I think a lot of you really place a premium on that blue/white roundel on the trunk.

Don't misunderstand me. I want a 135i as bad as anyone on this forum, but if BMW, and any of you on here think that people are going to walk right past the R32/Evo/WTI and plunk down an extra $3/4k for the privilige of having that roundel on their trunk lid, you're crazy!

I think there are a TON of people who will pay the extra for a BMW. I guess I'm crazy...

Once you get into that price strata, a few extra K's don't matter much. If they do, you're stretching too much already.

And since BMW depreciation is lower, lease payments would probably be similar... :iono:

gbent · 10-05-2007, 07:53 AM

I think a lot of people on this forum are missing the big picture when it comes to pricing. I'm not saying that those of us who love BMW's & and can appreciate the driving dynamics of them won't spend the extra cash for the 128i/135i, but people like us make up a very small portion of the car buying public.

The success of this, or any new car in this segment depends on the average ham fisted, yuppie, poser... buying them in quanities that make it profitable for the company.

The two door sport coupe segment is very small to begin with, and there are some very good options out there, even if they don't compare exactly with the 1 series.

BMW can charge whatever they want for these cars, but the success of them depends on them being priced very carefully IMHO.

atr_hugo · 10-05-2007, 08:15 AM

Quote:

Originally Posted by gbent

BMW can charge whatever they want for these cars, but the success of them depends on them being priced very carefully IMHO.

Yes the 128i more so than the 'halo' 135i and the fact that BMW can attract posers makes it a bit easier for them to extract a 'premium' for the badge. BMW would like to be perceived as being 'worth' more than the competition and one way to ensure that perception is through pricing.

For grins I priced out a Volvo C30 and I managed to get it to $32K in a heartbeat. So I would expect a loaded 128i to surpass the base price of the 135i easily. And I would also expect a loaded 135i to surpass the base price of a 335i. We'll know for sure sometime before winter is over (COB - 3/19/08 ; -).

cody joaquin · 10-05-2007, 08:58 AM

Extrqpolation in this situation is uncertain, but in Spain (according to the BMW site) the 135i lists for 87.6% of the base cost of the 335i. Using $40.8K as the base for the 335i in the USA, that results in $35.7K for the 135i. This would place it just a touch over the 328i (coupe). In Europe the 135i falls between the 325i and the 330i. If the rumor is that it will be under $35K, my guess is that it won't be much under and most likely over $34K.

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10-01-2007, 02:42 PM	#24
ShifterKart Private First Class 4 Rep 118 Posts Drives: 2011 MR/BB E92 M3 Join Date: Jul 2006 Location: Tucson, AZ iTrader: (0)	128i - $26,000 135i - $31,000 Just my opinion but it does give some respectable differentiation from the 3 series and below the IS and G.
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10-01-2007, 04:39 PM	#27
TESLAASTRO DE STIJL 23 Rep 493 Posts Drives: Join Date: Sep 2007 iTrader: (0)	I wish 31k for the 135....that would be awesome.....no need to factory order....I'll take mine right off the lot.....
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10-01-2007, 08:08 PM	#28
MikeT Lieutenant 170 Rep 533 Posts Drives: 2015 m235i Join Date: Sep 2007 Location: California iTrader: (0)	Today's Wall Street Journal has a piece about the effects the weak dollar is having on European car prices. http://online.wsj.com/article/SB1191...oo_hs&ru=yahoo
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10-01-2007, 11:05 PM	#30
Pretender Colonel 150 Rep 2,419 Posts Drives: 06 330i, 07 328i, 16 X1, >17M2 Join Date: Aug 2005 Location: Bay Area, CA iTrader: (1) Garage List 06 330i [0.00]	Whatever it is, the price for 135 gotta be below $34k or the sale will shift to G37. I thought $27k for 128 and $33k for 135 are the fair prices. The 328 and 335 price different ~$6.5k too.
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10-02-2007, 01:25 AM	#32
ichiban Colonel 94 Rep 2,012 Posts Drives: 08 135i Join Date: Sep 2007 Location: Bay Area, CA iTrader: (2)	as in selling units. Since there are no real competitions for it atm, but there's already rumors about lexus and other competition surfacing.
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10-04-2007, 12:27 PM	#39
TESLAASTRO DE STIJL 23 Rep 493 Posts Drives: Join Date: Sep 2007 iTrader: (0)	new R32 at 33k base price point is underwhelming.....much slower than I thought......you can get a fully loaded GTI for like $27,500, IMO a much better deal.... never heard the beloved BMW logo referred to as a roundel.....I like to think of it as a white prop in a blue sky....
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10-05-2007, 07:53 AM	#41
gbent First Lieutenant 10 Rep 312 Posts Drives: Join Date: Sep 2007 iTrader: (0)	I think a lot of people on this forum are missing the big picture when it comes to pricing. I'm not saying that those of us who love BMW's & and can appreciate the driving dynamics of them won't spend the extra cash for the 128i/135i, but people like us make up a very small portion of the car buying public. The success of this, or any new car in this segment depends on the average ham fisted, yuppie, poser... buying them in quanities that make it profitable for the company. The two door sport coupe segment is very small to begin with, and there are some very good options out there, even if they don't compare exactly with the 1 series. BMW can charge whatever they want for these cars, but the success of them depends on them being priced very carefully IMHO.
	Appreciate 0 Quote

10-05-2007, 08:58 AM	#43
cody joaquin Enlisted Member 5 Rep 37 Posts Drives: Join Date: Sep 2007 iTrader: (0)	Extrqpolation in this situation is uncertain, but in Spain (according to the BMW site) the 135i lists for 87.6% of the base cost of the 335i. Using $40.8K as the base for the 335i in the USA, that results in $35.7K for the 135i. This would place it just a touch over the 328i (coupe). In Europe the 135i falls between the 325i and the 330i. If the rumor is that it will be under $35K, my guess is that it won't be much under and most likely over $34K.
	Appreciate 0 Quote