1 Series M Coupe US Base Price Announced: $ 47,010

[Robert]

So much for building a M car for everyone. 47 base is going to translate into a near 60k dollar car OTD with tax, (4-5k in CA tax.) For 60k, I rather own used GTR which will run circles around 1M. I understand the old vs. new comparison may not be fair but at the end of the day it's amount of money coming out of your bank account, nothing about fairness. 1M has to compete with every other available substitute in the market.

Aforementioned, nothing on the 1M is new technology. BMW simply polished and integrated same technology shared in existing lines and pillaged others. I am going to feel ripped off in couple years when new M car comes out on brand new platform and only costing 5-6k more.

[JasonCSU]

Originally Posted by hwelvaar

You guys in the US have to stop thinking you're the only country in the world.
Most countries in the world charge taxes, and often based on HP or cylinder size. BMW does not only sell in the US, but worldwide.

We do pay taxes on cars in the US, but the one thing to remember is that the base price for the US does not include any tax. The sales tax is added on the price of the car, and the amount varies by each state. And yes, I do know that our prices are less expensive even after the taxes are added in.

[SlickShift]

I'm definitely surprised; both at the price jump for the 135i and price of the 1M. A stripped 135i is going to be in the low 40s! At least I don't feel so bad about the 1M coming out now...because I certainly can't afford it!! haha

[soupy]

1M msrp is about where I expected it to be. The thing that shocks me most is that new base 135i price; I guess it helps justify folks to go over the edge for that 1M.

On the other hand, all this makes me feel like I got a bargain on my car .

[MikeinAlexandria]

Originally Posted by as7920

As usual, us in the UK get screwed over on pricing.

1M 18% more expensive than 135i in US.

In UK the difference is 26%? Go figure.

The price of a BMW/MINI in the US market is somewhat artificial. We don't have the VAT, nor are we charged a road tax based on engine size/emissions. I think if you took away all the UK taxes, you'd find the car prices (with the exchange rate factored in) to be similar. Cars made in the EU are getting expensive though. I wish the US would start manufacturing stuff that the rest of the world would be willing to actually pay for, so we can have a strong currency again! Definitely would help with the cost of cars, upgrades and Euro-trips... Heck, a 118d rental for a week is now €1000!

[WWM3]

I still can't get over the price increase for the 135i base. Load this thing up and it now costs more than a 2007/8 335i loaded.

[///M1]

I really don't understand all the folks that are 'shocked' at the price. I actually think it is quite reasonable, and very much within expectations (mine at least, I always thought $46,xxx pre-destination charge is within reason). It's an M car after all, there is price to admission, and from where I am standing that is a very fair price, especially relative to the price of the 2012 135i (which I think is ridiculously high). Just look around the world what other folks are paying (in terms of both base prices as well as taxes/insurance/fuel/etc.), and you will quickly realize we US consumers have it really good!

For a new owner looking between the 135i and the 1 ///M, the decision should be easy and crystal clear - you get a helluva lot for the added $7K. The 1///M has always been a tougher sell for existing 135i owners, which will suffer some hard depreciation hit for the trade-in (though who knows, with this higher base price of the 2012 135i I wouldn't be surprised if the price of used 135i's on the secondary market firms up).

I can see why some people ponder if it makes sense to buy a CPO'd E9x M3 or a new 1 ///M. To me, the current M3 is a letdown in many aspects (not about to side track), and similar to Formula M if I got one through the lottery I would rush back to the dealer and trade it in straight up for the 1 ///M.

[TMR013]

Well that just killed any last vestage of interest I had. An almost $10K premium over a 135 for a few added bits and 30 more hp is not worth it. Think of what you could do in the aftermarket with that. For those of you saying this is reasonable, you forget once you add a few options, you will probably be well north of $50K.
Honestly I think BMW is blowing this. But I'm sure there will be enough people, dreaming of M badges, that will pay a ridiculous price to make it a success.
Really too bad.

[joelk]

I'm a little surprised. Seems a few thousand too much for a base MSRP.

A few weeks ago I decided to cancel my 1M reservation, bite the bullet, and order an e90 m3.

It appears you're gonna be in the mid 50s when it's all said and done with the 1M. Great car I'm sure ... I might eventually pick one up sometime ... it just seems a bit too expensive given all their talk about bringing in a younger crowd. not too expensive by a huge amount ... but a bit.

[dmboone25]

Originally Posted by TMR013

Well that just killed any last vestage of interest I had. An almost $10K premium over a 135 for a few added bits and 30 more hp is not worth it. Think of what you could do in the aftermarket with that. For those of you saying this is reasonable, you forget once you add a few options, you will probably be well north of $50K.
Honestly I think BMW is blowing this. But I'm sure there will be enough people, dreaming of M badges, that will pay a ridiculous price to make it a success.
Really too bad.

Just for the sake of discussion--it is 7K, not 10. And it is a 40 HP bump as well..

Not to mention the suspension, wider track, overboost feature, etc...those aren't just "added bits" to me, especially if you plan to do any tracking or auto crossing...

I honestly don't think $47K is that bad. I thought it was possible we would see something higher than that...

Additionally, there aren't many options available, so the price can't get too high...

[Diver]

My take is the 1M is a real driver's car. Not a whole lot of extra horsepower but some really wild chassis tuning. It's going to be a real thrill to drive on the track for those who have the stones to do it right.

[BimmersMania]

Why not call it M1?

It's M3 not, 3M

So it should be M1, not 1M.

[joelk]

Originally Posted by dmboone25

Just for the sake of discussion--it is 7K, not 10. And it is a 40 HP bump as well..

Not to mention the suspension, wider track, overboost feature, etc...

I honestly don't think $47K is that bad. I thought it was possible we would see something higher than that...

Additionally, there aren't many options available, so the price can't get too high...

I guess it makes sense. In m3 w/ options ends up being mid60s to low 70s ... so the 1M would naturally fall in the mid 50s well equipped. 135i would fall in the high 40s well equipped. Not saying I agree with the notion but I can see a fit there.

[joelk]

Originally Posted by BimmersMania

Why not call it M1?

It's M3 not, 3M

So it should be M1, not 1M.

M1 is verboten .. do a quick search and you'll understand

[TMR013]

Originally Posted by dmboone25

Just for the sake of discussion--it is 7K, not 10. And it is a 40 HP bump as well..

Not to mention the suspension, wider track, overboost feature, etc...those aren't just "added bits" to me, especially if you plan to do any tracking or auto crossing...

I honestly don't think $47K is that bad. I thought it was possible we would see something higher than that...

Additionally, there aren't many options available, so the price can't get too high...

Guess we will have to agree to disagree. Think i'll just get the PPK and a few suspension bits on my current 135 and pocket the extra $5K+.
But I think you will be unpleasantly surprised on the options part. Just look at how they did it with our 135's.

[Diver]

I have a random thought regarding why the 1M is being released as a 2011. Partially it is about US fuel economy rules as 2012 will have tighter standards. However, for US customers anything built after June 30 2011 must be sold as a 2012. Sounds like a single production run and a short model year for the 1M. I suspect the order book will only be open a short time.

Now I thought the 2012 EU 1 series hatch will be out way in advance of the 2013 US 1 series. This makes me wonder if there is going to be an early production cut off for the 2012 1 series.

[jeeter]

The base price for me is not a very important number without the options pricing. I will end up getting nearly every option because 2 or 3 of what I consider "must have" options are in the 2 packages and heated seats and the good radio are important to me. No, I am not buying at a stripped down car to club race or auto-x. I am buying a daily driver and I will not go without the comforts to save 30 seconds around a track a couple times a years. So, I need to have actually the option pricing and I would ED this car, so I need the ED pricing and I need to know if ED cars come out of dealer allocation. I can’t really make a decision without all the information.
For those that were are looking to pick up a stripped down car, the price might be a disappointment but the car is coming a lot of the options, at least to the US, so I’m not that surprised with the price.

[sarafil]

Originally Posted by Diver

$2700 increase on the 2012 135i sounds like a lot.
...

I wonder if the ever tightening EPA fuel economy rules are behind this with pricing being used to limit 1 series sales in the US. Better run out and get one now!

Originally Posted by Diver

SQ86, my 2011 135i had iPod in it for free, along with leather. That is the 2011 value package. It is going to be a bit confusing until the entire price list is out. Anyway, I don't see how making power seats standard is worth $2700.
...
That puts my guess on the 2012 pricing for the 135i at $3200 to $3400 higher than 2011. That is a chunk.

Originally Posted by WW330

I still can't get over the price increase for the 135i base. Load this thing up and it now costs more than a 2007/8 335i loaded.

The price increase on the 135i only has one logical explanation, since there is no way to justify the price increase with the changes made to the car.

BMW increased the base price of the 135i to give them some more room to price the 1M. They promised something in between the 135i and M3 base prices, so a healthy increase in the 135i makes the new 1M look like a better value than it would have with the "old" 135i pricing.

[M2]

Originally Posted by PKumarM3

bmw has officially JUMPED THE SHARK

^^^
I agree with what he said...

[neech]

Maybe it's just me, but 7k seems like a fair price to pay for the added extras... For me, the decision between a 335is/135i or a 1M almost comes down to the LSD alone... Yes, you could get aftermarket for 2k-3k (done right), but couple the LSD with a better cooling system, better brakes, 30 more HP that won't void your warranty(135 only), better suspension, wider track width, better wheels, WAYYY better looks, sweet interior, better traction control system... What's the problem with 7k? For a person that tracks their cars, 7k is a small price to pay over the base 135. And if you don't track your car, then you shouldn't be looking at Ms.

Also, I don't quite understand how a 4k price difference is causing so many people to change their mind. I mean, if a 9.3% increase in EXPECTED (key word: expected) price is such a huge hit, then maybe a $40k+ car isn't a good idea in the first place.. I'm not judging or trying to sound elitist or anything, just observing.. like that last guy said

[///M1]

Originally Posted by sarafil

The price increase on the 135i only has one logical explanation, since there is no way to justify the price increase with the changes made to the car.

BMW increased the base price of the 135i to give them some more room to price the 1M. They promised something in between the 135i and M3 base prices, so a healthy increase in the 135i makes the new 1M look like a better value than it would have with the "old" 135i pricing.

I disagree. BMW will be selling a lot more 135i's than 1///Ms. So why jeopardize sales of its better seller just to 'justify' a price for the 1///M, makes no sense.

[Diver]

Originally Posted by sarafil

The price increase on the 135i only has one logical explanation, since there is no way to justify the price increase with the changes made to the car.

BMW increased the base price of the 135i to give them some more room to price the 1M. They promised something in between the 135i and M3 base prices, so a healthy increase in the 135i makes the new 1M look like a better value than it would have with the "old" 135i pricing.

You could be right, but the operative words are "no way to justify".