Last Stop before Full Unveil - 1M side gills unveiled at Autosport Awards

[Evolution_GT]

Originally Posted by rapter

Ok so I just watched the video on M-power.com.

340hp which is pretty decent, lots of power that any mortal man can legal use in and around town.

What is a 250 manual???? As mentioned by the Doctor in the video... I get that there is a language barrier at times, but what do we think he meant by "250"... ?

Originally Posted by MDORPHN

Likely a reference to a Getrag 250 tranny.

Neil

Probably referencing 250kw which is approx. 335.26hp... I remember this number was featured in the BMW manufacturing index list that was discovered which listed all the 1 series models.

http://www.1addicts.com/forums/showp...13&postcount=1

[Robert]

Originally Posted by Jason

Playing the devil's advocate here - or perhaps the marketing is so heavy because they are launching a completely new M model, an important one which BMW hopes to become a hit not only this generation but also in F20/F22 form.

Pumping up marketing for a model which doesn't perform in the real world will only get BMW so far anyway (maybe in the form of more initial deposits and orders). If the professional reviews aren't positive once it's test driven by the press and the public, the car will not sell well no matter how much marketing they did prior to release. I'm pretty confident that this fact is not lost upon BMW, which is why I don't think the marketing is simply to cover up an underperforming 1M.

I agree with everything you stated. I tried to come off less accusatory in my original post. All I tried to say is "it (may, can)" be a try to use marketing to generate hype instead of using actual performance. Whether or not that came across I am not sure but I am certainly trying to clarify here.

I am just a little turned off by this new marketing campaign. Am I going to make up my mind before a test drive or before final release? No way. I wish BMW let the paparazzi do all the spyshots and stay focused on preparing a grand splash/official debut on 12/12/10.

[MDORPHN]

Originally Posted by Evolution_GT

Probably referencing 250kw which is approx. 335.26hp... I remember this number was featured in the BMW manufacturing index list that was discovered which listed all the 1 series models.

Just watched the video, after stating that it has 340 brake horsepower, he states "250 manual, just like the old guys." Strikes me that he's referring to the tranny.

Neil

[cloakster]

"Just manual, but that's the perfect sports car of the future"

Very nice to hear stuff like that

[Red_Bull]

1 series just seems too small imo. can't wait to see how the new M5 looks like -p

[Pete_vB]

Originally Posted by Red_Bull

1 series just seems too small imo. can't wait to see how the new M5 looks like -p

I suspect everything looks small after a Cayenne...

Less is more. IMHO...

[pyrat]

Originally Posted by cloakster

"Just manual, but that's the perfect sports car of the future"

Very nice to hear stuff like that

+1, I hope sales for 1M are huge so that BMW keeps this mantra

[John Tanglewood]

BOOOO no actual vent!

[CrazyIvan]

let's get some technical details already...and get ready for a dissappointment: pricing

[M3_WC]

Originally Posted by 1M Fan

I believe the fender vents do server a design purpose. If the track is 80 mm wider, you have 40mm (over 1.5 inches) to bring the fender back in to meet the door. What better way to do it than a fake (or otherwise) vent? It saves a lot time and expense for redesigning around the A-pillar.

My thoughts exactly.

[Yogijet]

Originally Posted by bdardashti

While I do agree that BMW is trying a tad too hard to tease the car, due to its smaller market and lack of historical significance, this is the perfect product launch for M to experiment with all sorts of marketing ideas and evaluate customer responses and the overall effectiveness. Then they apply the best ones to the M3 and M5 launches..

Another idea is that this is the first 1M launch ever, whereas the M3 and M5 have had several launches. (I understand this applied to the X5/X6 M as well).

I thought nobody else would say it. They MUST hype it as it is the first 1 Series M. There's been tons of the other M cars (except for the M buses but, however good they might be, who really cares about those anyway) before and any new one will simply be a replacement of one that's gone before. This is the debut of the 1 Series M. I just cannot understand why BMW's marketing push on this is perplexing for so many. Sunday (I think) it'll be all over and all those knotted panties will get loose, praise be to God!

[Robert]

Originally Posted by formula M

Perhaps u simply don't understand the logic in it..? As Dr Kay clearly said in his USA visit that he cannot show the rest, because it wasn't done/finalized.

I am sure it nearly or all the way done now, but the unveiling is soon anyways..! SO whats the beef with them teasing you... because that is what ur are actually complaining about, right?

The more u complain, the more BMW knows it working.

No I rather them not showing me anything at all until 12/12 from day one. I am turned off not because I am being denied access to it until release date, but I feel they are not being frank and MAY be resorting to gimmick to sell cars. They are creating buzz or impression and sometime bad publicity is good publicity.

I don't care if they are creating more attention or less. It's not about them winning (advertisement working) or me winning, (kind of childish, do you not think?)

Are you telling that sedona red or (insert color) red 1M under the black tarp that they have been shuttling around for the past 1-2 month is not done? And they are still working on that unit while it's being transported? (I am adding this post-posting) One more point, you believe the only reason they couldn't lift the entire cover off today is because they have to work overtime tonight to add a new roof or update the interior? Really?

[mtla4]

Originally Posted by Robert

No I rather them not showing me anything at all until 12/12 from day one. I am turned off not because I am being denied access to it until release date, but I feel they are not being frank and MAY be resorting to gimmick to sell cars. They are creating buzz or impression and sometime bad publicity is good publicity.

I don't care if they are creating more attention or less. It's not about them winning (advertisement working) or me winning, (kind of childish, do you not think?)

Are you telling that sedona red or (insert color) red 1M under the black tarp that they have been shuttling around for the past 1-2 month is not done? And they are still working on that unit while it's being transported?

Great post that's how I feel. I don't care about ordering or waiting list...show me the price if it suits my needs in terms of price or performance then I'll buy it like we used to buy cars a few years ago.

[ORIGIN M.]

That duck-tail is clear as day!

[Robert]

Alpine325i clearly has talent.

[BMW86]

I think BMW's marketing strategy is working. Everyone including myself are really pissed BMW is dragging this out which is what they want. We could easily forget about it or lose interest but it's actually hyping up the car. As followers of the BMW brand we know how important this car will be and it will be a top contender for one of BMW's best cars. I'm confident it will be a great car. I'm glad to finally hear how much horsepower and transmission this car will be too as I've read so many conflicting opinions from various sources but it's officially 250kw or 340bhp and manual only.

[JasonCSU]

Originally Posted by ianbiz

most drummed up release of a half-assed car ever!!

IS-F fenders anyone?

Originally Posted by Alext

All this hype may actually boost sales for the 1-series coupe range.

The fake air vent can't be going on the production versions surely? IT just doesnt look right.

Originally Posted by M3roar

Neil, this isnt the first time Ive noticed a sort of recess in the hood. During Oktoberfest it seems there was a shape under the leather as well.

As for the fake vent.... Well at least once this car does come out. Some tuner will bring the true vented fenders out and so making your 1M stand out from the rest.

Originally Posted by e92_m3

The fake fender vent:



Yikes! What was BMW thinking on the fender design???

Why does everyone keep calling it a "fake" vent? It's a crease in the sheet metal intended to accentuate the flared fender. It's a styling cue that is not trying to imitate a vent at all.

[MMVI]

I think BMW is on the verge of embarrassing itself

[Robert]

Originally Posted by JasonCSU

Why does everyone keep calling it a "fake" vent? It's a crease in the sheet metal intended to accentuate the flared fender. It's a styling cue that is not trying to imitate a vent at all.

I hypothesize it's because Segler promised us a M-pure car that will give us goose pimples, signifies an ultimate driving machine with little comprise. And coincidentally there was a cut out in the cover where typical M side vent resides, so everyone has been expecting a vent or slit of the sort under it.

This is an example where realty does not meet up with expectation spawn from vague hints. Ultimately I don't think it matters, I believe the performance will live up to the hype. Still, quite questionable to have a design cue so similar to a wheel arc vent but not really one. (If you want a side vent, step up and upgrade to a M3 in the future.

Analogy will be expecting autobots from transformers all year. Parents leaves catalogue of Toy-R-Us open at page of Transformers. Comes Xmas day you found out you got Go-bots Only if you improve your grades next year you will get real Transformers.

[numba1guju]

Originally Posted by Red Bread

Totally cosmetic side "vents"? At least the M3 gets one functional hood vent.

side vents are definitely not cosmetic...the air channeled in the tire well needs to go somewhere...helps direct air out

[southlight]

Originally Posted by rapter

What is a 250 manual???? As mentioned by the Doctor in the video... I get that there is a language barrier at times, but what do we think he meant by "250"... ?

IMO, he tells three unrelated facts on the car: 340hp - 250kph - manual.

Could be wrong, though.


Best regards,
south

[KingOfJericho]

Originally Posted by 1M Fan

I believe the fender vents do server a design purpose. If the track is 80 mm wider, you have 40mm (over 1.5 inches) to bring the fender back in to meet the door. What better way to do it than a fake (or otherwise) vent? It saves a lot time and expense for redesigning around the A-pillar.

The A-pillar is already recessed from the fender.