BMW 1 Series Coupe Forum / 1 Series Convertible Forum (1M / tii / 135i / 128i / Coupe / Cabrio / Hatchback) (BMW E82 E88 128i 130i 135i)
 





 

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      09-20-2007, 08:07 PM   #1
Craig
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Post Canadian Price for 1er

With the Canadian dollar nearly on par with the American dollar, do you think BMW will price the 1 coupe appropriately? Canadian consumers are constantly paying too much for new vehicles. For example, a new Subaru WRX STI costs about $49K in Canada where it only costs $33600 in the US. I've heard talk of Canadian markets adjusting thier prices to correspond with the strong dollar. Do you think BMW will recognize this and price the 1er coupe similar (if not exactly the same) in Canada as the US?
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      09-20-2007, 08:10 PM   #2
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There's more to the pricing than exchange rate differences, I'm pretty sure. But I wish I'd have bought a whole bunch of Loonies about 20 years ago. ; -)
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      09-20-2007, 08:43 PM   #3
imported_THE JEDI
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Don't hold ya breath..if I got the crack and your the addict..no discount for you..your a fiend..hahahaha
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      09-21-2007, 03:22 PM   #4
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Good luck hoping the 135i will be low in price...
http://www.wheels.ca/article/31673

Here's an exerpt:
Quote:
Robert Dexter, a spokesperson for BMW Canada, was more forthcoming
with some answers as to why Canadians are paying more.

He says adjusting prices to reflect currency fluctuations can
introduce "instability" in the marketplace, impacting the residual
values of leased vehicles and ticking off owners who purchased earlier
at higher prices.

Then there's the negative perception of falling prices, Dexter says,
which can hurt an upscale image.

"There's a reluctance to discount, which can affect the `premium'
brand," he says.

Rather than tinker with sticker prices, BMW and other manufacturers
prefer to give Canadians more product features for the same price.

"We've made efforts to address the currency (valuation) by adding
content to our products," Dexter says. "Base models are better
equipped in Canada than in the U.S."

He explains the reason Canadians will never see identical prices on
both sides of the border is because the cost of doing business in the
Great White North is higher.

"The U.S. has economies of scale with 10 times the population.
Marketing costs are higher here by doing everything in two languages.
There is only one port of entry in Canada (for BMW), while there are
three or four in the U.S. Taxes are higher here."
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      09-22-2007, 03:27 PM   #5
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What a steaming load of PR bull@#$ from that BMW rep. They don't pay the taxes on the car - we do. And as if BMW gives a flying f@#* about the lower residuals and pissed-off owners. The costs of selling a BMW in the large populated areas of Canada which contain about 80% of the Canadian population - namely the Greater Horsehoe and SW BC plus Montreal and maybe Calgary, and where virtually all BMWs would be bought in Canada anyways - would be little different from US costs. How much does it cost to have marketing materials translated into French? And if selling cars at a lower price so badly hurts BMW's image why are they selling their cars more cheaply in the US, which is a much bigger and more important market for them?

Stop insulting our intelligence, BMW. IF the price differences with the States are too great, (9K+) I'll forego warranty and buy in the US.
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      09-23-2007, 10:24 AM   #6
avonord
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You are willing to accept 9K+ difference? For the 135, that's a 25% price difference! If anything more than $3000 difference (after tax, duty, conversions, etc.), I would say it's worth it. Tell me a job that makes you $3000 with 3 days of work. Hell, it's even worth it to take a no-pay leave.

Too bad I have to lease.. but I do hear there are agents out there in Canada who help you lease cars from the U.S.
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      09-24-2007, 12:57 PM   #7
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More BS from BMW...
http://www.nytimes.com/2007/09/22/bu...rssnyt&emc=rss

Quote:
Despite the Canadian dollars rise, the price gap for high-end cars is
sharp. In the United States, the base price for a 2008 BMW 550i sedan
is $59,275. In Canada, the same car starts at 82,900 Canadian dollars
The difference, 23,625, is slightly more than the Canadian price of a
Volkswagen Rabbit hatchback with an automatic transmission.

I wish I could sell cars at the same price as in the U.S., but we
happen to be in a very expensive country to do business in and we
happen to live next door to the worlds biggest and most competitive
market, said Lindsay Duffield, the president and chief executive of
BMW Canada. We price to the market. Were very competitive to our
competitors here and our prices compared to the U.K. or Germany are
low.
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      09-24-2007, 02:19 PM   #8
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From what I understand, what we are really seeing isn't the strength of the Canadian dollar rising as the result of a great economy rather than the U.S. dollar falling against stronger worldwide currencies.

There's a couple guys on the site who know much more about this- it'd be nice to hear from them.
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      09-24-2007, 02:47 PM   #9
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Quote:
Originally Posted by Brookside View Post
From what I understand, what we are really seeing isn't the strength of the Canadian dollar rising as the result of a great economy rather than the U.S. dollar falling against stronger worldwide currencies.

There's a couple guys on the site who know much more about this- it'd be nice to hear from them.
Yup, it sounds a lot better to say the CDN dollar is rising than to say the US dollar is falling. The US$ is the benchmark as far as all the other major currencies go so I guess thats why we say the CDN dollar is said to be rising. But really, the US$ has slid against the euro, yen, CDN$, and British Pound.

I mean, you can say the Canadian dollar is rising against the US$, or you can say the US$ is sliding against the CDN$.
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      09-24-2007, 07:54 PM   #10
GAL
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After looking at the price quotes on the BMW UK web site, and doing some comparision figuring between what a 3 series costs and what the 1 series is running, I'm going with the 128i in at $28,000., and the 135i in at $36,000. According to the pricing in the UK the 1 series runs from 21,585.00 to 29,745.00. if you take the figures in the UK for the 3 series which runs 25,955.00 (US $32,400.00) to 34,085.00 (US $42,000.00), you can see a $4000.00 difference between the base 3 series and the 1 series base,(25,955.00 -21,585.00)= 4450.00 difference or ($32,400.00-$4450.00 = $27,950.00) hence the starting base price of around $28,000.00 for the 1 series. Taking the same reasoning for the 135i of an $8000,00 difference between the base and the top level price on the 1 series (29,745.00-21,585.00= 8160.00)you come up with $36,000.00 for the 135i. This is the most logical price comparison I can see. It will be nice to see where the prices end up.
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      09-24-2007, 09:55 PM   #11
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Quote:
Originally Posted by Brookside View Post
From what I understand, what we are really seeing isn't the strength of the Canadian dollar rising as the result of a great economy rather than the U.S. dollar falling against stronger worldwide currencies.

There's a couple guys on the site who know much more about this- it'd be nice to hear from them.
Sorry. THE US dollar is tanking, yes, but the Canadian dollar is going the other way against 3rd currencies. Just in the last 180 days the CAD has risen against the Euro substantially - from 1.54 CAD per Euro to 1.41 per Euro; while the USD has gone the other way, from 1.33 to 1.42 per Euro. Two reasons primarily: the Canadian government is not running massive deficits a la USA, but large surpluses over each of the past several years; and a greater proportion of our economy is based on resource extraction, and some of these resources (especially oil and natural gas) are bringing in big $ these days... making Canada an attractive investment target, pushing up our dollar.
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      09-24-2007, 10:02 PM   #12
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Quote:
Originally Posted by avonord View Post
If anything more than $3000 difference (after tax, duty, conversions, etc.), I would say it's worth it.
I guess it's a judgement call in terms of what having a warranty is worth to you, as someone mentioned on this forum that a US warranty would not be honoured here, plus what your time is worth - my daily rate is high enough that I would need to save several thousand net after warranty deduction to go through the hassle, unless an agency did it for me - but then their people would have to drive the car up from the US, an idea I am not too thrilled about (perhaps it could be trucked up?).
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      09-24-2007, 10:05 PM   #13
Devon K
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Quote:
Originally Posted by GAL View Post
After looking at the price quotes on the BMW UK web site, and doing some comparision figuring between what a 3 series costs and what the 1 series is running, I'm going with the 128i in at $28,000., and the 135i in at $36,000. According to the pricing in the UK the 1 series runs from 21,585.00 to 29,745.00. if you take the figures in the UK for the 3 series which runs 25,955.00 (US $32,400.00) to 34,085.00 (US $42,000.00), you can see a $4000.00 difference between the base 3 series and the 1 series base,(25,955.00 -21,585.00)= 4450.00 difference or ($32,400.00-$4450.00 = $27,950.00) hence the starting base price of around $28,000.00 for the 1 series. Taking the same reasoning for the 135i of an $8000,00 difference between the base and the top level price on the 1 series (29,745.00-21,585.00= 8160.00)you come up with $36,000.00 for the 135i. This is the most logical price comparison I can see. It will be nice to see where the prices end up.
Umm...you've posted to the wrong thread, this thread is on Canadian prices.
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      09-24-2007, 11:18 PM   #14
GAL
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Sorry for the post, I thought by offering what I guess is the price range we will be paying you could better decide what they are doing to you. Thought I was offering some help.
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      09-26-2007, 01:05 PM   #15
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Some news on the price differential;
-A Toronto law firm has launched a class-action lawsuit against major auto-makers and dealers alleging they have conspired to fix car prices 25 per cent to 35 per cent higher in Canada than in the United States, violating competition and consumer protection laws in the process.
www.reportonbusiness.com/servlet/story/RTGAM.20070926.wcarsuit0926/BNStory/robNews/home

And..
Yesterday, Porsche Cars North America Inc., faced with its well-informed and well-heeled customer base, said it will "listen to the market" and cut its Canadian prices on 2008 models by 10 per cent, including improvements in equipment.
www.theglobeandmail.com/servlet/story/LAC.20070926.RPORSCHE26/TPStory/

Hopefully BMW follows suit for us Canadians...
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      09-26-2007, 01:46 PM   #16
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Thank you for the links! I'll be watching this story.
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      09-26-2007, 03:08 PM   #17
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Good find! Thanks!
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      09-27-2007, 08:02 AM   #18
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I just checked and the greenback is on par with the loonie. either Canadians are getting ripped off americans are getting a sweet deal.

The worse case scenario is that the new 135i coupe will have to be a lot more than people estimated and in due time all imported cars in the US will see price rises.
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      09-27-2007, 08:14 AM   #19
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I doubt the prices will increase in the US. If anything we will see a slight drop in Canada.
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