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BMW 3-Series (E90 E92) Forum
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BMW 335i article in BMW car magazine :comments
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02-28-2006, 04:55 PM | #67 | |
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One possible reason I can see for Lexus' hesitation is that the first generation IS300 was a miserable failure in Europe. The IS200 sold well, but the -300 was apparently hard sell (probably for fuel economy reasons). |
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02-28-2006, 05:07 PM | #68 |
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Eh, the IS300 didn’t sell well anywhere, maybe if they would have given it a Toyota badge to wear…
Jon.
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02-28-2006, 05:12 PM | #69 | |
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Much as the US is a large market for BMW, in fact their largest, they have many other markets that combined provide far greater influence on their strategy. |
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02-28-2006, 05:16 PM | #70 |
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I seem to remember similar discussions in several forums before the e90 was release. They were saying how the entirely new engine with magnesium and aluminum would shoot the 3 series price into the stratosphere. When the e90 was released (in the US) it was just a few hundred more than the e46.
So now we have another new engine and discussions about the e92 with mentions of regular 3 series prices matching that of MB AMG models. The US market is always different than the rest of the world and the US buys the most 3er coupes. I will hold my judgments until I see the prices as I don’t think BMW wants to kill the 3er volume market sales (average US consumer who is price conscious – not us fanatics who would give an arm and a leg to drive a BMW). There was one mention that I found interesting about moving the 3 coupe line up scale to make room for the 1er coupe. The 1er coupe may arrive to the US in a couple years. But the average US consumer will see no difference between the old 3er coupe at its current price and the new 3er coupe. We here know there are major upgrades… but the average consumer (bulk of sales) will just look at the badge and say “I’m not paying $8K more than last years model”. This is where BMW would need to use the 4er badge to differentiate the coupe from the sedan & old 3er coupes in order to move it upscale as many are predicting. Then the average US consumer will think “Oh, this is a new car and that’s why its so much more than previous years.” I guess we will all have to wait for the next few months when the information is released. |
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02-28-2006, 05:29 PM | #71 |
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Bear in mind that the US market represents in total just 25% of annual sales to BMW, with Western Europe making up 60% of total sales. Germany itself sells nearly as many units as the US and the UK sells 2/3rd as many cars as in the US. BMW will therefore choose their product and pricing strategies based on their total market, not just what the American consumer likes or dislikes.
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02-28-2006, 05:38 PM | #72 |
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I'm sick of just thinking about what the US pricing is going to be. I wish BMW would just come out of the closet of automotive mystery and just tell us all the damn information already!
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02-28-2006, 05:49 PM | #73 | |||
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Let's just wait & see.. |
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02-28-2006, 05:59 PM | #74 |
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You people worried about price (in the US) shouldn't be. If anything the base E92 335 will be at most a few thousand (<$5k) more than the base E46 330. And it is strongly rumored that this will include the premium package as part of the "base cost". In effect, seperating the car a little bit more from the sedan, but still giving a fair price.
Don't bother using foreign estimates to determine the prices, as they are priced much cheaper in the states and with better options. And futhermore, the foreign estimates are just that "estimates", nothing official has been announced, so calm down. -Brett |
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02-28-2006, 06:01 PM | #75 | |
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02-28-2006, 06:12 PM | #76 | |
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I am in no way claiming BMW is ignoring other countries. With such a large amount of sales from just one country a company must take that countries buying habits into consideration. If that country has different vehicle competition from the rest of the world it would make sense the pricing structure for that country would reflect this unique environment. |
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02-28-2006, 06:48 PM | #77 | |
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02-28-2006, 07:25 PM | #79 | ||
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02-28-2006, 07:29 PM | #80 | |
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02-28-2006, 07:35 PM | #81 | ||
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As much as I gripe about the E90, I will still readily admit that there's nothing else on the market that drives the way it does, let alone better...except, of course, the BMW's own direct predecessors. And if I was willing to drive an even older car, I wouldn't be thinking of selling my E46. Though if you ever come across a mint, low mileage, showroom condition E30 M3 in black or red, let me know. Quote:
The one thing that does benefit me price-wise is the fact that I don't load my cars down with options - especially German cars. It's well known that the German marques nickel and dime the hell out of their buyers, by offering an attractive base price and then charging ridiculous sums for various options. Since I don't buy these options, the fairly reasonable base price you see in commercials is usually about where I start to negotiate from. I see most options (particularly electronic ones) as long term liabilities. I tested and confirmed the legitimacy of my theory by stripping the 323i of every single electronic option save the CD player. It has manual seats, manual transmission, manual dimming mirrors, and so forth...and the car seldom has issues, even two years out of warranty. I plan to take the same approach should I buy an E90. I'll probably even ask for a power seat delete. Now, I did think I was done with BMW, until I actually tried to buy the IS350 and found out that I couldn't order it to my specifications. Want HID? Need to buy a $4000 package. Sport package is $3000 and to my knowledge is mostly a set of gimmicky trim pieces and whatnot...at least BMW gives you seats and a steering wheel in addition to the suspension. |
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02-28-2006, 07:55 PM | #82 | |
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Until you get to the part about trying to buy an IS350. I respect your opinions more than the opinions of the vast majority of posters here on E90Post and E46Fantics, but I can't see how you can gripe about BMW numbing and dumbing down their cars (which I can agree with) and then turn around and seriously consider purchasing an IS350 in your search for a "better" (your words, not mine) driver's car? I'm not hating... but I'm curious as to the logic. Maybe you see something that I don't? Good luck with your hunt, either way. |
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02-28-2006, 08:41 PM | #83 | |
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It's not BMWAG that sets US pricing, it's BMWNA. I have to think that the bottom line base price and options pricing (all options are ultimately sold ala carte, BMWNA just bundles certain of them into packages and offers a fairly small subset of the others ala carte) are the same regardless of the market. When the order finally gets from the dealer to BMWAG, the packages and options have been deconstructed down to the most granular level. Since the assembly lines are all based on "just in time" inventory, I doubt if cars destined for the USA are any "easier" to build than a totally ala carte built car destined for someone in Germany. BMWNA so severely limits the options and colors available to those of us in the US thanks to all the silly consumer protection laws here that allow someone to walk away from a purple/yellow car with no consequence to them, but leaving a dealership with a vehicle that will never sell. The limit the engine choices because in their eyes, BMW is a luxury brand (and you don't put 4-bangers is a "luxury car"), where in europe, BMW is simply a "premium" brand. -MrB |
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03-01-2006, 10:21 AM | #85 | |
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Japanese brands don't offer a competitive model in the Sports Saloon category to compete with top 3 series or any of the M models. Neither do they compete in the performance SUV market with the X5. There has been the S2000 competing with the Z4, but there's nothing much to compete with the 6-series. Maybe BMW have had it easy compared to other less sporting brands, but they're not threatened in the European market by a Japanese brand. Most of their competition comes from within their German heartland. |
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03-01-2006, 10:29 AM | #86 | |
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Unfortunately it is more likely that the US will be 'denied' a product (as with the E46 CSL) than gain an alternative, but hopefully that won't apply to the 335i. |
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03-01-2006, 11:20 AM | #87 | |
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You think the customer will buy that line of bullshit? As well, they want to move the 3-series up market by introducing the 1-series in the US. Has anyone actually seen the 1? It’s a joke. It’s smaller than a VW Golf (MKV) but costs about +10% more and from what I noticed is not as well made or finished as the 3-series (at least the front looks better than the new 3). Plus, Americans don’t like hatchbacks, they like sedans and coupes, especially when it comes to BMW’s, thus the 1-Series is going to be a hard sell in the US. Jon.
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