Providing the amount of units BMW sells in the states,wouldn't you think
pleasing the US market's customers with all available selections/options,as a thank-you,will be the minimum they can do.I don't think BMW AG will lose money in the process,they've made a lot of money selling their cars in the states.
Why can't we get the M package,lemon interior,individual etc. right away?


Also I think it wouldn't be a bad idea to provide beige interior in the same style as terra and lemon as well.The contrast between beige and black on the door panels will look terrific.

[tim916]

I'll bet if you really tried, you could get it.

I think a two tone beige interior will be a nice addition as well.

[stressdoc]

Dealers do not want to have to worry about stocking wierd combinations that are hard to sell.

[JackMac]

BMW NA decides what to market here. Let them know what you want.

The E92 is coming with more interior color options than the E90. I would expect some of these new colors to find their way into the E90 too.

Originally Posted by JackMac

BMW NA decides what to market here. Let them know what you want.

The E92 is coming with more interior color options than the E90. I would expect some of these new colors to find their way into the E90 too.

I'm just thinking out loud,if it's good enough for Europe,Canada and the rest of the world,why not have it in the states.Give people want they want,they want more selections when they go spec their BMW that are already available in other markets.
It's a small world,It's like having certain selections available in TX and not in MA.
Who is deciding on these things,maybe they shouldn't offer certain exterior colors in the states then.

[Agni]

People in the US will sue BMW because the leather is so light and hard to keep clean.

[CnoteMD]

I agree with Agni, I think US customers would complain too much about keeping a light color interior clean.

Imagine the warranty claims for people with stained Lemon interiors from thier designer jeans. I wonder if a damage exclamer would help (similar to the warning they have about low profile tires).

[SP330]

Originally Posted by CnoteMD

I agree with Agni, I think US customers would complain too much about keeping a light color interior clean.

Imagine the warranty claims for people with stained Lemon interiors from thier designer jeans. I wonder if a damage exclamer would help (similar to the warning they have about low profile tires).

That works perfectly. The disclaimer should read something like:

"Those who opt for lighter color leather or leatherette interiors should be aware dyes in certain garmets can bleed through and stain the surface. BMWNA and all of its affiliates are not responsible for damage to the surfaces in any way, shape, or form."

It shud be on the plastic on the leather seats when people pick up the ir new car. (i.e. such as the airbag warning on the visors of many cars as of late)

[Jay_328]

Originally Posted by quincy

Why can't we get the M package,lemon interior,individual etc. right away?

Yea, why can't we!? Darn it!! :mad:

[Lost Rider]

Yeah!
I want Le Mans Blue.

Originally Posted by CnoteMD

I agree with Agni, I think US customers would complain too much about keeping a light color interior clean.

Imagine the warranty claims for people with stained Lemon interiors from thier designer jeans. I wonder if a damage exclamer would help (similar to the warning they have about low profile tires).

If you making that argument about Lemon interior,how about not offering the M package in the states.You know Audi offers similar leather color,I don't know if Audi is faced with US customers complaining .

[Paul330d]

Lemon looks great, IMHO, so I am prepared to put up with the frequent cleaning. I do like my cars to be spotless inside and FYI I have cleaned the driver's seat twice so far and I have only done 800 miles (and I try not to wear dark jeans!).

[KL2DC]

Originally Posted by JackMac

BMW NA decides what to market here. Let them know what you want.

Exactly...BMW NA probably still considers US tastes as extremely conservative. Also, they are probably still doing extensive market research and focus groups on how the name 'Lemon' will affect their brand image Case in point, renaming Japan Red to Electric Red.

Any ideas on an alternative name for Lemon...to help BMW NA's consideration under way

[bavarian19]

Here is my wishlist of color options...

Exterior:

- Lemans Blue
- Imola Red
- Silver Gray

Interior:

- Natural Brown Leather (I would have killed to have this on the E90)

[KL2DC]

bavarian19: Yep a dark shade of blue or black with natural brown leather...classy combo

I will get my e92 328 in space grey/coral red or terra in 2 years

Originally Posted by bavarian19

Here is my wishlist of color options...

Exterior:

- Lemans Blue
- Imola Red
- Silver Gray

Interior:

- Natural Brown Leather (I would have killed to have this on the E90)

I like natural brown leather as well,and I think it is setup like terra,lemon.
You get two tone door panels,black carpet...

Originally Posted by Paul330d

Lemon looks great, IMHO, so I am prepared to put up with the frequent cleaning. I do like my cars to be spotless inside and FYI I have cleaned the driver's seat twice so far and I have only done 800 miles (and I try not to wear dark jeans!).

Since you have lemon interior Paul,is it that hard to keep clean,I wouldn't think it's worse than beige or light gray.I'd like to get your opinion on this.

[Paul330d]

No, it isn't worse than the beige I had on my e39 and TBH it isn't hard to wipe it down once a week or so with leather cleaner. IMO, the interior as a whole is easier to keep clean than the beige, because apart from the seats, everything is black.

[ced1]

I think the lemon interior is the sexiest by far... but I'd be interested in hearing what other people have to say about keeping it clean. I'm a little worried about buying it then dreading it. Any other tips?
thanks,