First BMW 1M Coupe Commercial

Jason · 05-16-2011, 10:07 AM

BIMMERPOST NEWS

49
COMMENTS

BMW UK has launched the first commercial for 1-series M coupe, which recently went on sale in England. The commercial features a valencia orange 1M coupe on some empty twisties in the countryside poised to swallow up some tarmac, followed by some serious driving. It's rare to see tire smoke, much less drifting, in a BMW commercial, so the 1M is clearly being advertised by BMW as a model for serious driving enthusiasts.

One interesting thing seen in the video is the engine plaque denoting 1 of 450. Unlike the US, the UK will receive a set limit of 450 1M coupes, so UK customers' 1Ms will each receive this plaque indicating what # of 450 they have received.

The commercial may have just hit the airwaves, but we've already had some UK members take delivery:

nieue's black 1M coupe - http://www.1addicts.com/forums/showthread.php?t=527310
alice's white 1M coupe - http://www.1addicts.com/forums/showthread.php?t=530597

Commercial below:

superchargedman · 05-16-2011, 10:22 AM

i said god damn! love it!

Fizbin · 05-16-2011, 10:42 AM

I fell in love, again!

torquedemon · 05-16-2011, 10:46 AM

beautiful, dramatic, elegant....perfect

Mnime · 05-16-2011, 10:57 AM

if i understood correctly the US models dont have the "1 or X" identifiers on them do they? If not that kind of sucks...

clived · 05-16-2011, 11:02 AM

Just to ensure our friends in other geographies don't get an unrealistic view of how commercial television in the UK workds, I really don't think this is a commercial that will be "hitting the airwaves". At 1:40 it is 1:10 longer than a typical UK (oh, yeah, the car is available to buy in Scotland, Wales and Northern Ireland, as well as England ;-) ) TV ad.

It's clearly designed a a promo item, not an ad. In my opionion. Of course, if I see it on ITV tonight in the Coronation Street adverts, I'll come back and let you all know :-)

l888apex · 05-16-2011, 11:11 AM

sounds like some gran turismo music and the camera angles remind me of it as well. every car drifts in slow mo these days on TV but you can tell this ones got some power getting it sideways with all that smoke

torquedemon · 05-16-2011, 11:13 AM

Quote:

Originally Posted by Mnime

if i understood correctly the US models dont have the "1 or X" identifiers on them do they? If not that kind of sucks...

what are these? where did you see them?

Drillslinger · 05-16-2011, 11:15 AM

Quote:

Originally Posted by Mnime

if i understood correctly the US models dont have the "1 or X" identifiers on them do they? If not that kind of sucks...

If you're referring to the 1 of 450 plaques that the UK cars get, US 1Ms won't get anything like it because the total number of US 1Ms is still undetermined.

npd2983 · 05-16-2011, 11:16 AM

Why does the engine say 1 of 450? Did I see that correctly?

Drillslinger · 05-16-2011, 11:19 AM

It's a UK only plaque that (IIRC) goes on the center console near the ashtray/cubby.

1SerieStud · 05-16-2011, 11:21 AM

Wow!

ianbiz · 05-16-2011, 11:22 AM

fairly boring ad for a car that is supposed to be super exciting...

TunedM2C · 05-16-2011, 11:43 AM

Quote:

Originally Posted by Drillslinger

If you're referring to the 1 of 450 plaques that the UK cars get, US 1Ms won't get anything like it because the total number of US 1Ms is still undetermined.

I hope we get this in the U.S. eventually.

clived · 05-16-2011, 11:48 AM

"One of 783" doesn't sound as good though, does it ;-)

TunedM2C · 05-16-2011, 11:54 AM

Quote:

Originally Posted by clived

"One of 783" doesn't sound as good though, does it ;-)

I'll take it.

bmw13 · 05-16-2011, 12:33 PM

that was the best 1:40 of my day today!

KingOfJericho · 05-16-2011, 12:44 PM

I know it was closed road and all but it's always a good idea to show good driving habits, not weaving across lanes and not signaling.

Slappymangooze · 05-16-2011, 12:53 PM

Quote:

Originally Posted by KingOfJericho

I know it was closed road and all but it's always a good idea to show good driving habits, not weaving across lanes and not signaling.

Say that to Fast and Furious

or any holywood movie, or to harry potter, "you souldn't use magic in the real world!"

James T. Kirk · 05-16-2011, 03:10 PM

Quote:

Originally Posted by ianbiz

fairly boring ad for a car that is supposed to be super exciting...

I agree. Totally sleepy commercial. Too much lounge music and not enough intensity!

Mnime · 05-16-2011, 04:30 PM

Quote:

Originally Posted by torquedemon

what are these? where did you see them?

.45 sec mark of the commercial.

DooBs · 05-16-2011, 04:55 PM

this is so amazing i already watched it five times haha

05-16-2011, 10:07 AM	#1
Jason Administrator 42640 Rep 21,303 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	First BMW 1M Coupe Commercial BIMMERPOST NEWS First BMW 1M Coupe Commercial 49 COMMENTS Tweet BMW UK has launched the first commercial for 1-series M coupe, which recently went on sale in England. The commercial features a valencia orange 1M coupe on some empty twisties in the countryside poised to swallow up some tarmac, followed by some serious driving. It's rare to see tire smoke, much less drifting, in a BMW commercial, so the 1M is clearly being advertised by BMW as a model for serious driving enthusiasts. One interesting thing seen in the video is the engine plaque denoting 1 of 450. Unlike the US, the UK will receive a set limit of 450 1M coupes, so UK customers' 1Ms will each receive this plaque indicating what # of 450 they have received. The commercial may have just hit the airwaves, but we've already had some UK members take delivery: nieue's black 1M coupe - http://www.1addicts.com/forums/showthread.php?t=527310 alice's white 1M coupe - http://www.1addicts.com/forums/showthread.php?t=530597 Commercial below:
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05-16-2011, 10:22 AM	#2
superchargedman Captain 68 Rep 939 Posts Drives: The ///Mbulance: 1M AW Join Date: Apr 2010 Location: Canada iTrader: (1)	i said god damn! love it!
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05-16-2011, 10:42 AM	#3
Fizbin Registered 0 Rep 3 Posts Drives: BMW 118i Join Date: May 2011 Location: Netherlands iTrader: (0)	I fell in love, again!
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05-16-2011, 10:46 AM	#4
torquedemon Lieutenant 21 Rep 404 Posts Drives: BSM 1M Join Date: Apr 2011 Location: Earth iTrader: (0) Garage List 2006 Honda Civic [0.00] 2011 BMW 1 Series M ... [0.00]	beautiful, dramatic, elegant....perfect
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05-16-2011, 10:57 AM	#5
Mnime First Lieutenant 24 Rep 391 Posts Drives: 2015 Cayman GTS Join Date: Jan 2011 Location: Dallas, TX USA iTrader: (0)	if i understood correctly the US models dont have the "1 or X" identifiers on them do they? If not that kind of sucks...
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05-16-2011, 11:02 AM	#6
clived Captain 39 Rep 812 Posts Drives: Evolved 1M Join Date: Feb 2008 Location: UK iTrader: (0)	Just to ensure our friends in other geographies don't get an unrealistic view of how commercial television in the UK workds, I really don't think this is a commercial that will be "hitting the airwaves". At 1:40 it is 1:10 longer than a typical UK (oh, yeah, the car is available to buy in Scotland, Wales and Northern Ireland, as well as England ;-) ) TV ad. It's clearly designed a a promo item, not an ad. In my opionion. Of course, if I see it on ITV tonight in the Coronation Street adverts, I'll come back and let you all know :-) __________________ 2019+ BSM M2C 2011-2012: VO 1M Coupe, many toys, Evolve Stage 3. 2008-2011: 135i M Sport Le Mans Blue / Lemon / HGSL. Evolve OBD remap - 390bhp. Also in the family: X3 M40d / Audi S4 (V8)
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05-16-2011, 11:11 AM	#7
l888apex First Lieutenant 11 Rep 323 Posts Drives: #30/740 BSM 1M Join Date: Mar 2011 Location: Ashburn iTrader: (0)	sounds like some gran turismo music and the camera angles remind me of it as well. every car drifts in slow mo these days on TV but you can tell this ones got some power getting it sideways with all that smoke
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05-16-2011, 11:16 AM	#10
npd2983 Private 2 Rep 96 Posts Drives: '10 128i MT; '09 335d Join Date: Aug 2007 Location: Birmingham, Ala. iTrader: (0)	Why does the engine say 1 of 450? Did I see that correctly?
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05-16-2011, 11:19 AM	#11
Drillslinger Captain 22 Rep 908 Posts Drives: BSM 1M / R53 / E91 Join Date: Jun 2007 Location: No. VA iTrader: (0) Garage List 2011 BMW 1 Series M ... [9.00] 2006 MINI Cooper S [9.60] 2010 328i Wagon [9.60]	It's a UK only plaque that (IIRC) goes on the center console near the ashtray/cubby. __________________ *Vorsprung durch Gas Geben!!* 172 of 740
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05-16-2011, 11:21 AM	#12
1SerieStud Brigadier General 190 Rep 3,939 Posts Drives: '11 VO 1M (498 of 740) Join Date: Jul 2010 Location: Jacksonville, FL iTrader: (11)	Wow!
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05-16-2011, 11:22 AM	#13
ianbiz Back in a BMW 205 Rep 5,208 Posts Drives: 2015 335i Msport Join Date: Jul 2007 Location: Dallas, TX iTrader: (8)	fairly boring ad for a car that is supposed to be super exciting... __________________ Ian
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05-16-2011, 11:48 AM	#15
clived Captain 39 Rep 812 Posts Drives: Evolved 1M Join Date: Feb 2008 Location: UK iTrader: (0)	"One of 783" doesn't sound as good though, does it ;-) __________________ 2019+ BSM M2C 2011-2012: VO 1M Coupe, many toys, Evolve Stage 3. 2008-2011: 135i M Sport Le Mans Blue / Lemon / HGSL. Evolve OBD remap - 390bhp. Also in the family: X3 M40d / Audi S4 (V8)
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05-16-2011, 12:33 PM	#17
bmw13 Captain 106 Rep 677 Posts Drives: 1M - GIAC:S2 Join Date: Jul 2009 Location: Boca Raton, FL iTrader: (0)	that was the best 1:40 of my day today! __________________ Follow my car/ life via Instagram @rdauito 2011 E82 1M #215 of 740 http://www.1addicts.com/forums/showthread.php?t=877009
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05-16-2011, 12:44 PM	#18
KingOfJericho Major General 2458 Rep 7,341 Posts Drives: Yes Join Date: Aug 2007 Location: CT iTrader: (1) Garage List 2010 135i Coupe [5.26]	I know it was closed road and all but it's always a good idea to show good driving habits, not weaving across lanes and not signaling. __________________ The views and opinions expressed in this post are those of the author and do not necessarily reflect the official policy or position of Bimmerpost. 2018 Jeep Grand Cherokee High Altitude Hemi \| 2010 S4 Sold \| 2010 BMW 135i Retired \| 2006 Lotus Exige Sold
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05-16-2011, 04:55 PM	#22
DooBs Captain 50 Rep 779 Posts Drives: 1 Series M Coupe 697/740 Join Date: Apr 2011 Location: Los Angeles / San Diego, California iTrader: (1)	this is so amazing i already watched it five times haha
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